Question.1867 - This case illustrates several ways in which Southwest Airlines utilizes the four mainbuilding blocks of competitive advantage: efficiency, customer responsiveness,innovation, and reliable quality.Instructions:You will need to review the Southwest Airlines case study at the end of Chapter 3 in thetextbook and answer the following questions:• What is the link between Southwest Airlines’ business model, strategy,competitive advantage, and profitability?• What are Southwest Airlines’ distinctive competencies, resources, andcapabilities to make it happen?• How will the Southwest Airlines competitive advantage be maintained in thefuture?Requirements:• Submit a two-three page Word document covering the elements of theassignment.• Develop a clear introduction, body, and conclusion. Use paragraph format andtransitions.• Focus on the quality of writing and content.• Use APA format with a title page, in-text citations, and references. Abstract notrequired. The title page, reference page, and appendices are excluded in pagelength requirement.• Research and cite at least two credible sources in APA format.Be sure to read the criteria below by which your work will be evaluated beforeyou write and again after you write.BUS411 – Business PolicySeminarSouthwest AirlinesEvaluation Rubric for Southwest Airlines AssignmentCRITERIADeficientNeedsImprovementProficientExemplary0-11 points12-15 points16-17 points18-20 pointsIntroductionUnclear orincomplete.Introductionwith a partiallydevelopedthesis.Introductionwith a mostlydevelopedthesis.Clear, welldeveloped,introductionand thesis.0-17 points18-23 points24-26 points27-30 pointsSupportingEvidence/AnalysisLacks specific,credible, andrelevantsupport.Developmentofposition/argument isinadequate ormissing.Not adequatelysupported witha limitedspectrum ofspecific,credible, andrelevantevidence.Developmentofposition/argument issomewhatthoughtful andpersuasive butlacks detail.Adequatelysupported witha limitedspectrum ofspecific,credible, andrelevantevidence.Developmentofposition/argument isthoughtful andpersuasive butlacks somedetail.Well-supportedwith a broadspectrum ofspecific,credible, andrelevantevidence.Position/argument is welldeveloped,very thoughtful,andpersuasive.0-11 points12-15 points16-17 points18-20 pointsConclusionNo conclusionincluded.Some attemptat aconclusion, butit is not wellwritten.Good attemptat aconclusion, butmoredevelopmentneeded.Well writtenand fullydevelopedconclusion.0-8 points9-11 points12-13 points14-15 pointsClear andProfessionalWritingWriting isfrequentlydifficult tounderstandbecause ofseveral errorsin grammar,punctuation,Writing issomewhatdifficult tounderstandwith errors inpunctuation,spelling, andgrammar.Writing is easyto understanddespite minorerrors inpunctuation,spelling, andgrammar.AppropriateWriting is freeof almost allpunctuation,spelling, andgrammarerrors.Appropriateword choice is and spelling.Word choiceis sometimesinappropriatefor anacademicsetting.Sentencestructure isunclear.Appropriateword choice issomewhatused for anacademicsetting.Sentencestructure issomewhatclear.word choice isused for anacademicsetting.Sentencestructure ismostly clear.used for anacademicsetting.Sentencestructure isclear.0-8 points9-11 points12-13 points14-15 pointsAPAFormattingandReferencesPaper has noAPAformatting, orpaper has anAPA cover, butno referencesor in-textcitations.No academicreferencespresent orreferenceformatting hassignificanterrors.Paper lacksmultipleelements ofAPA (cover,references, orin-textcitations).One academicreferencepresent buterrors informatting.Paper lacksone element ofAPA (cover,references, orin-textcitations).Two academicreferencespresent butmay have afew errors informatting.Paper has allelements ofAPA formatting(cover,references,and in-textcitations).Two or moreacademicreferences arepresent andformattedproperly
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Southwest xxxxxxxx Southwest xxxxxxxxx business xxxxx strategy xxxxxxxxxxx advantage xxx profitability xxx interconnected xxxxxxxxx Airlines xxxxxxxx with x business xxxxx that xxxxxxxx around xxxxxxxx operations xxx high xxxxxxxx service xxxxx strategy xxxxxxx on xxxxxxxx low xxxxx point-to-point xxxxxxx quick xxxxxxxxxxx and xxxxxxxxx operations xxxx strategic xxxxxxxx enables xxxx to xxxxxxx a xxxxxxxxxxx advantage xxxxxx the xxxxxxx industry xxx competitive xxxxxxxxx of xxxxxxxxx Airlines xxxxx from xxxxxxx key xxxxxxxx Low-cost xxxxxxxxx Southwest xxxxxxxx maintains x lower xxxx structure xxxxxxxx to xxx competitors xxxxxxx various xxxxx They xxxxxx a xxxxxxxxxxxxxx flight xxxxx which xxxxxxxx fewer xxxxxxxxx and xxxxxxx costs xxxxxxxxxx with xxxxxxx passengers xxxxxxx hubs xxxxxxxxx only xxx aircraft xxxx the xxxxxx helps xxxxxxxxxx training xxxxxxxxxxx and xxxxxxxxx costs xxxxxxxxxxxx the xxxxxxx of xxxxxxxxx meals xxxxxx and xxxx assignments xxxxxxx contributes xx cost xxxxxxxxx High xxxxxxxxxxx and xxxxxxxx responsiveness xxxxxxxxx Airlines xxxxxxxxxxx providing xxxxxxxx service xxxx fewer xxxxxx compared xx its xxxxxxxxxxx By xxxxxxxx congested xxxxxxx hubs xxxx have xxxxxxxxxxx fewer xxxx delays xxxxxxxx a xxxxxx brand xxxxxxxxxx and xxxxxxxx loyalty xxxx reliability xxxxx maintain xxxx occupancy xxxxx and xxxxxx costs xxxxxxxx productivity xxx culture xxxxxxxxx Airlines xxxxxxxxxxx employee xxxxxxxxxxxx teamwork xxx a xxxxxxxx work xxxxxxxxxxx They xxxxxxx this xxxxxxx a xxxxxxxxx hiring xxxxxxx offering xxxxxxxxxxxxxx incentives xxx promoting xxxxxxxxxxx These xxxxxxx cultivate x motivated xxx effective xxxxxxxxx resulting xx heightened xxxxxxxxxxxx a xxxxxxxxxx employee-to-passenger xxxxx and xxxx reductions xxxxx factors xxxxxxxxxxxx contribute xx Southwest xxxxxxxxx profitability xxxxxxx industry xxxxxxxxxx Southwest xxx consistently xxxxxxxx profitability xxx consecutive xxxxx surpassing xxxxxxxxxxx and xxxxxxxx bankruptcies xxxxxxxxx Airlines' xxxxxxx can xx attributed xx distinctive xxxxxxxxxxxx resources xxx capabilities xxxxx include xxxxxxxxx operations xxxxxxxxx Airlines xxx established xxxxxxxxxxx efficiency xx prioritizing xxxxx turnarounds xxx utilizing x standardized xxxxx of xxxxxx aircraft xxxx approach xxxxxxxxxxx processes xxxxxxx costs xxx improves xxxxxxx productivity xxxx advantage xxxxxxxxx Airlines xxxxxxxxx a xxxxxxxxxxx edge xxxxxxx its xxxxxxxx structure xxxxxxxx by xxxxxx strategic xxxxxxxxxxx choices xxxx enables xxxx to xxxxx lower xxxxx compared xx competitors xxxxx still xxxxxxxx profitability xxxxxx corporate xxxxxxx Southwest xxxxxxxx has xxxxxxxx a xxxxxx corporate xxxxxxx centered xxxxxx teamwork x positive xxxxxxxx and xxxxxxxx empowerment xxxx culture xxxxxxxx employee xxxxxxxxxxxx and xxxxxxx a xxxxxxxxxx to xxxxxxxxxxx customer xxxxxxx Brand xxxxxxxxxx and xxxxxxxx loyalty xxxxxxxxx Airlines xxx cultivated x strong xxxxx reputation xxxxx on xxxxxxxxxxx customer xxxxxxxxxxxx and xxxxx for xxxxx This xxxxxxxxxx attracts xxx retains xxxxxxxxx driving xxxxxx for xxxxx services xxxxx resources xxxxxxxxx Airlines' xxxxxxxxx hiring xxxxxxxxx comprehensive xxxxxxxx programs xxx profit-sharing xxxx contribute xx a xxxxxxxxx and xxxxxxxxx workforce xxx employees xxx considered x valuable xxxxxxxx that xxxxxxxxxxxxx contributes xx the xxxxxxxxx success xx sustain xxx competitive xxxxxxxxx in xxx future xxxxxxxxx Airlines xxx consider xxxxxxxxxxxx the xxxxxxxxx strategies xxxxxxxxxx cost xxxxxxxxxx Southwest xxxxxx maintain x focus xx cost xxxxxxx and xxxxxxxxxxx efficiency xxxxxxx evaluation xx processes xxxxxxxxxxxx and xxxxxxxx relationships xxx help xxxxxxxx opportunities xxx further xxxx reductions xxxxxxxxxx and xxxxxxxxxx Southwest xxxxxx stay xxxxxxx of xxxxxxxx trends xxxxxxxx technologies xxx evolving xxxxxxxx preferences xx embracing xxxxxxxxxx and xxxxxxxx their xxxxxxxx model xxxxxxxxxxx they xxx meet xxxxxxxx customer xxxxxxx and xxxxxxx the xxxxxxxxx experience xxxxxxxxxxxxxxxx approach xxxxxxxxx should xxxxxxxx prioritizing xxxxxxxx satisfaction xxx responsiveness xxxxxxxxx in xxxxxxxx relationship xxxxxxxxxx systems xxxxxxxxx feedback xxx personalizing xxx passenger xxxxxxxxxx can xxxxxxxxxx customer xxxxxxx Employee xxxxxxxxxx and xxxxxxxxxxx Maintaining x positive xxxxxxxxx culture xxx high xxxxxxxx productivity xxxxxx remain x priority xxxxxxxxx can xxxxxx in xxxxxxxx training xxxxxx development xxxxxxxx and xxxxxxxxxx to xxxxxx a xxxxxxxxx and xxxxxxx workforce xxxxxxx expansion xxxxx Southwest's xxxxxxxxxxxxxx model xxx been xxxxxxxxxx selectively xxxxxxxxx By xxxxxxxxxxxx these xxxxxxxxxx Southwest xxxxxxxx can xxxxxxx distinguish xxxxxx sustain xxx competitive xxxx and xxxxxx future xxxxxxxxxxxxx References xxxxxx M xxxxxxxx Simple xxxxxxxx makes xxxxxxxxx a xxxxx for xxxxxxx Boston xxxxx p x Trottman x July xx Southwest xxx CEO xxxx in xxx hot xxxx The xxxx Street xxxxxxx p x Southwest xxxxxxxx n x About xxxxxxxxx Airlines xxxxxxxxx from xxxxx www xxxxxxxxx com xxxxxxxxxxxxxxx clk xxxxxxxxxxxxxxxxxxx aboutUs xxxxxxxx MayMore Articles From Business Management
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