Question.3734 - Which type of organizational structure is this company using, and what is the evidence? Which type of organizational culture has this company cultivated, and what is the evidence? Are the structure and culture aligned with the company’s strategy? Explain.
Answer Below:
Hello, professor and everyone - I had mentioned about my recent purchase of earpods from a company named "boAt." I would like to pick the same company with the notion of understanding how they price their products so aggressively in a developed market like ours. Firstly, boAt seems to be an Indian company operating under a functional organizational structure, wherein different functionalities such as marketing, product development based on demand trends, and operations are divided into departments, which can be seen through how this start-up from a developing nation has streamlined all their abilities of supply chain to optimize manufacturing processes, which are specialized functional areas that allow them to produce high-quality products at lower costs (Accredian, Product Management, 2023). Additionally, the company leverages influencer partnerships and social media, which points to a distinct marketing function driving brand awareness and consumer engagement. Secondly, considering the organizational culture of boAt tends to be built around emphasizing youth who prioritize innovation-driven culture with functional flexibility and creaativity, which also reflects on how they style their products, the one brought is transparent and futuristic with very affrodable pricing - their target audiences are younger consumers (Thathoo, 2022). Internally, reports from linkedin imply that they prioritize employee wellbeing with the flexible work environment at boAt, wherein employees are encouraged to work according to their preferences with minimal mirco-management in order to support a dynamic and adaptive culture that values innovation and personal wellbeing (Accredian, Product Management, 2023). Lastly, boAt’s functional structure supports its cost leadership strategy, enabling efficient manufacturing and streamlined supply chain management, and also the culture of flexibility and creativity aligns with their marketing strategy, which is focused on building emotional connections with younger consumers through trendy, visually appealing products; such a combination tends to allow a start-up firm like boAt to differentiate itself in a highly competitive market like U.S.A while maintaining an innovative, adaptable workforce that can respond to changing consumer demands (Thathoo, 2022). References Accredian, Product Management. (2023, May 29). boAt’s Ingenious Product Strategy that Led to Market Domination. Medium. https://medium.com/@accredian/innovative-product-strategy-and-positioning-boats-success-story-835db597210a Thathoo, C. (2022, September 29). BoAT’s Aman Gupta on hiring & retaining employees & more. Inc42 Media. https://inc42.com/features/boats-aman-gupta-on-hiring-retaining-employees-work-life-balance-more/More Articles From Business Management
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