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Question.851 - From the bullet point list below, select one topic for which you will lead the discussion in the forum this week. Early in the week, reserve your selected topic by posting your response (reservation post) to the Discussion Area and identifying your topic in the subject line. Practice posing your reservation post as a research question. Distinguish between rating and ranking scales. Assess the limitations of each, providing examples of when each may be appropriate. Developing survey or measurement questions is only one aspect of good instrument design. The rating scale also contributes to the quality of the instrument. Below are examples of the many different response scales that are in use. Evaluate potential strengths and weaknesses of the scales. Yes–No Yes–Maybe–No Poor–Fair–Excellent Poor–Fair–Good–Excellent Poor–Fair–Average–Good–Excellent Analyze the four data types using examples for each. Assess closed- and open-ended questions. When do we use each of them? Provide examples. Propose the key factors in designing a questionnaire. As the beginning of a scholarly conversation, your initial post should be: Succinct—No more than 500 words. Provocative—Use concepts and combinations of concepts from the readings to propose relationships, causes, and/or consequences that inspire others to engage (inquire, learn). In other words, take a scholarly stand. Supported—Scholarly conversations are more than opinions. Ideas, statements, and conclusions are supported by clear research and citations from course materials as well as other credible, peer-reviewed resources.

Answer Below:

Considering xxx business xxxxxxxx both xxxxxx and xxxxxxx scales xxxx to xxxxx a xxxxxx objective xxxxxxx there xxx varying xxxxxxxxxxxxxxx to xx depending xx the xxxxx or xxx business xxxxxxx being xxxxxxxxx In xxxxx of xxx Rating xxx scale xxxxx to xxxxxxx authority xx the xxxxxxxxxxx to xxxxx their xxxxxxxxx in xxx format xx multiple xxxxxxx The xxxxxxxxxxx of xxxxxxxxx the xxxxxx entirely xxxxxxx on xxx scope xx the xxxxxxxx since xxx scope xxxx lie xxxxxx the xxxxxx value xxxxx by xxx researcher xxxxx Krosnick xx this xxxx of xxxxx the xxxxxxxxxx has xxx potential xx only xxxxx closed-ended xxxxxxxxx that xxxxx produce xxxxxxxxxxxx datasets xxxx is xxxxxxxxxx and xxxxx questions xxx often xxxxxxxxx to xx driven xx facts xxxx et xx For xxxxxxxx considering x business xxxx is xxxxx to xxxxx in x change xxxxxxxxxxxx assuming xxx firm xxxxxxxxxx their xxxx work xxx wants xx know xx remote xxxx could xxxxxxx them xxx how xxxxxx they xxxx it xx this xxxxxxxx when xxxx want xx get xxxxxxxx feedback xxxx has xx be xxxxxxxxxxxx they xxx question xxxx on xxx likely xxxxxx working xxxxx benefit xxxx with xxxxxxxxx such xx very xxxxxx not xxxx and xxx useful xxx scale xxx be xxxx on xxxxxx devices xx terms xx forms xxx rating xxxxx as xxxx in xxx example xxxxx be xxxxxxx to xxxx scenario xxxxx there xx a xxxxxx response xxxxxx which xxxxxx could xxxxx as x limitation xx it xxxx as xxx researcher xxxxx conduct xxx study xxxx a xxxxxx predetermined xxxxxx to xxxxxxx limited xxxxxxx Alwin xxxxxxxx The xxxxxx scale xxxx heavily xxxxxx on xxx emotional xxxx of xxx participants xxxxx could xx reflected xx their xxxxxxxxx cues xxxx would xxx produce xxxxxxx data xxx Likert xxxxx is xx example xx a xxxxxx scale xxxx is xxxxxxxx used xxx Likert xxxxx provides xxx respondents xxxx a xxxxx of xxxxxxx to xxxxxxxxx their xxxxxxx which xxx in xxxxxxxxxx with xxxxx understanding xx feelings xxxx et xx Considering xxx Ranking xxxxx which xx used xxxx the xxxxxxxxxxx need xx compare xxx factor xx another xxxx not xxxxxxx a xxxxxx that xx based xx the xxxxxx scale xx rating xxxx For xxxxxxxx using xxx same xxxxxxx as xxxxxxxxx above x company xxxxxxx to xxxxxxxxx remote xxxx while xxxxx the xxxxxxx scale xxx compare xxx items xxx it xxxx no xxxxxx be x closed-ended xxxxxxxx For xxxxxxx will xxxxxx work xxxxxxx the xxxxxxxxx or xxxxxxxxx them xxxxxxxxxx overtime xx addition xx meal xxxx will xx beneficial xxx ranking xxxxx would xxxxxxx both xxx benefits xxx the xxxxxx audience xxxxx be xxxxx to xxxx them xxxxx on xxxxx preferences xxx Ranking xxxxx provides xxx researcher xxxxxxxxxxx to xxxxxxxxxx what xxx target xxxxxxxx desires xx this xxxxxxxx there xx a xxxxxx possibility xx researchers xxxxxxx varied xxxxxxxxx since xxxx more xxxxx are xxxxxxxx respondents xxxxx rank xxxxxxxxx and xxxxxxx to xxxxxxxxx unreliable xxxxxxxx Alwin xxxxxxxx However xxxx the xxxxxxx ideas xxxx similar xxxxxxxxxx that xxx be xxxxxxxxxxxx depending xx the xxxxxxxx References xxxxx D x Krosnick x A xxx measurement xx values xx surveys x comparison xx ratings xxx rankings xxxxxx Opinion xxxxxxxxx - xxxx G x Roese x J xxxxxxxx C xxxx A xxxxxxxx ratings xxx the xxxxxxxxxxx of xxxxxx Evidence xxx the xxxxxxxx validity xx ratings xxxxx and xxxxxxx social xxxxxxxxxx - xxx Hi xxxxx you xxx sharing xxxx insight xxxx the xxxxx I xxxxx like xx add xxxx one xx the xxxxxxxxx of xxxxxxxxxx questions xx how xx enables xxx researcher xx extend xxx scope xx the xxxxxxxx with xx additional xxxxx of xxxxxxxxxxx in xxxxx of xx exploratory xxxxxxxx Neuert xx al xx understand xxx closed-ended xxxxxxxx - xxxxx an xxxxxxx whenever x business xxxxx to xxxxxxxxxx the xxxxxxxxxx performance xxxxx the xxxxxx population xx vast xxxxxxxxxxx that xxx business xx well-established xx the xxxxxxxx in xxxxx of xxxxxxxxx it xxx employ xxxxxxxxxxxx questions xx procure xxxx that xxxx relevant xx the xxxxxxxx objective xxx example xxxx a xxxxxxxxxx business xxxxx to xxxxxx a xxx product xx service xxx has xx idea xx that xx demand xxxxxx of xxx niche xxxxxx it xxxx employ xxxxxxxxxx questions xx have xx much xxxxxxxxxxx as xxxxxxxx References xxxxxx C x Meitinger x Behr x Open-ended xxxxxx closed xxxxxx Assessing xxxxxxxxx formats xx web xxxxxxx Sociological xxxxxxx Research xxxxx doi xxx Hi xxxxx both xxxxxx the xxxx topic x hope xx bring xxxxxxx information xx your xxxx I xxxxx address xxx discussion xx understanding xxx strengths xxx weaknesses xx the xxxxxxx scale xxxxx the xxxxxxx scale xx used xx the xxxxxxxxxx when xxxx want xx give xxxx importance xx a xxxx of xxxxx which xxxxx result xx producing xxxxxx results xx terms xx impacting xxx consistency xxxxxx Maio xx al xx the xxxxx hand xxx ranking xxxxx could xxxx the xxxxxxxxxx identify xxxxxxxxx factors xxxxx the xxxxxx population xxxxxxx the xxxxxxxxxxx of xxxxxxxx bias xxx give xxxx authority xx the xxxxxxxxxxx to xxxxxxxx the xxxx of xxxx Maio xx al x would xxxx to xxxx a xxxxxxxx to xxxx make xx think xxxxxxx I xxxx for x business xxxx produces xxxxxx drinks xxx the xxxx wants xx know xxx things xxx how xxx the xxxxxx population xxxxxxx the xxxxx launched xxxxxxx Secondly xxx top xxxxxxxxxx wants xx know xxxx when xxxxxxxx to xxx preexisting xxxxx along xxxx the xxxxx launched xxxxxxx which xxx is xxx most xxxxxxxx among xxx target xxxxxxxxxx In xxxx scenarios xxxxx scale xx appropriate xxxxxxxxxx Maio x R xxxxx N x Seligman x Katz x Rankings xxxxxxx and xxx measurement xx values xxxxxxxx for xxx superior xxxxxxxx of xxxxxxx Basic xxx applied xxxxxx psychology x

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