Question.5320 - 1. Select a segment of the hospitality and tourism industry and a specific brand (e.g., hotels - Courtyard by Marriott, or restaurants - Olive Garden). 2. Describe different product levels offered by this brand: core product, facilitating products, supporting products, and augmented products. 3. Think of this product from the perspective of the STOP framework. What kind of solution does it offer? 4. Based on the review articles by Campos et al. (2018) and Carvalho & Alves (2023) provide your definition of co-creation. 5. What co-creation opportunities does the brand that you selected offer to consumers? Are there any other potential opportunities for co-creation?
Answer Below:
1. SegmentI chose hotels. Specifically, Breckenridge Ski Resort. This is a great destination within the hospitality industry, Breckenridge Ski Resort...
SegmentI xxxxx hotels xxxxxxxxxxxx Breckenridge xxx Resort xxxx is x great xxxxxxxxxxx within xxx hospitality xxxxxxxx Breckenridge xxx Resort xxxxxx its xxxxxxxxx the xxxxxx to xxxxx luxury xxxxxxxxx and xxxxxxxxxx while xxxx catering xx winter xxxxxx and xxxxxxxx seeking xx create xxxxxxxxx experiences xx the xxxxxxxx Rockies xxxxxxx Levels xx Breckenridge xxx Resort xxxx Product xxx core xxxxxxx of xxxxxxxxxxxx Ski xxxxxx is xxx opportunity xxx guests xx enjoy x comfortable xxxx while xxxx hiking xxxxxx and xxxxxxxxxxxx This xxxxxxxx well-appointed xxxxxxxxxxxxxx direct xxxxxx to xxxxxxx ski xxxxxx and xxx overall xxxxxxxxxx of x winter xxxxxxx in xxx stunning xxxxxxxx landscapes xxxxxxxxxxxx Products xxxxxxxxxxxx products xxxxxxx essential xxxxxxxx that xxxxxxx the xxxx experience xxxx things xxxx offer xxxx ski xxxxxxx shuttle xxxxxxxx to xxx from xxx slopes xxx lessons xxx all xxxxx levels xxx ticket xxxxxxxxxx for xxx passes xxxxxxxxx like xxxxxxxxxxxxx breakfast xxx Wi-Fi xxxx enhance xxx guest xxxxxxxxxx Supporting xxxxxxxx Supporting xxxxxxxx include xxxxxxxxxx services xxxx add xx and xxxx the xxxx even xxxxxx such xx spa xxxxxxxxxx for xxxxxxxxxx after x day xx the xxxxxx on-site xxxxxx options xxxx local xxxxxxx and xxxxxxxxxxxxxxx activities xxxx snowshoeing xxx skating xxx tubing xxxx things xxxx loyalty xxxxxxxx that xxxxxx frequent xxxxxxxx and xxxx build xxxxxxxxx relationships xxxx guests xxxxxxxxx Products xxx augmented xxxxxxxx offered xx Breckenridge xxx Resort xxx include xxxxxxxxx experiences xxxx as xxxxxxx guided xxxxx special xxxxxx like xxxxx beer xxxxxxxx or xxx s-ski xxxxxxx and xxxxxx to xxxxxxxxxxx ski xxxxx STOP xxxxxxxxx PerspectiveThe xxxx Solution xxxxxx Outcome xxx Process xxxxxxxxx perspective xxxxxxxxxxxx Ski xxxxxx provides x solution xxxx combines xxxxxx time xxxxxxxxx and xxxxxxxxxx for xxxxxxxx couples xxx solo xxxxxxxxx The xxxxxx audience xxxxxxxx winter xxxxxx enthusiasts xxx those xxxxxxx a xxxxxxxxx getaway xxx desired xxxxxxx is xx deliver x seamless xxxxxxxxxx that xxxxxxx on xxx enjoyment xxx satisfaction xx the xxxxxxxx during xxxxx stay xxx process xxxxxxxx streamlined xxxxxxx systems xxxxxxxxxxxx service xxx efficient xxxxxxxx check-out xxxxxxxxxx to xxxxxxx overall xxxxx experience xxxxxxxxxx of xxxxxxxxxxxxxxxx on xxx review xxxxxxxx by xxxxxx et xx and xxxxxxxx Alves xxxxxxxxxxx can xx defined xx the xxxxxxxxxxxxx process xxxxx businesses xxx consumers xxxxxxxx engage xx creating xxxxx through xxxxxx experiences xxx interactions xxxx approach xxxxxx the xxxxxxxxx input xx shaping xxxxxxxx and xxxxxxxxx leading xx a xxxx personalized xxx relevant xxxxxxxxxx for xxx guest xxxxxxxxxxx Opportunities xx Breckenridge xxx Resort xxxxx Feedback xxxxxx can xxxxxxx feedback xxxxxxx surveys xxx online xxxxxxx influencing xxxxxxxxxxxx in xxxxxxxx and xxxxxxxxx Customizable xxxxxxxx The xxxxxx can xxxxx customizable xxxxxxxx packages xxxxxxxx guests xx select xxxxxxxxx activities xxxxxx options xxx accommodations xxxxxxxx to xxxxx preferences xxxxx Experiences xxx resorts xxx collaborate xxxx local xxxxxxxxxx to xxxxxx immersive xxxxxxxx experiences xxxx things xxxx guided xxxxx of xxxxxxxxxxxx s xxxxxxxx downtown xx workshops xxxx local xxxxxxx Social xxxxx Interaction xxx resort xxx ask xxxxxx to xxxxx their xxxxxx experiences xx social xxxxx which xxxxx allow xxx user-generated xxxxxxx that xxxxxxxxxx the xxxxx s xxxxx and xxxxxxxxxx with xxxxxxxxx or xxxxxxxxx customers xxxxxxxxx Additional xxxxxxxxxxxxx for xxxxxxxxxxx Community xxxxxxxxxx Involving xxxxx and xxxxxx guests xx a xxxxx community xxxxxxx during xxxxxx times xxx seasons xxxxx help xxxxxx a xxxxxx connection xxxx the xxxx and xxxxxxxx brand xxxxxxx Seasonal xxxxx Planning xxxxxxxx platforms xxx guests xx help xxxxxxx or xxxx on xxx seasonal xxxxxx for xxxxxx like xxxxxxxxx concerts xx contests xxxxx the xxxxxx and xxxxx customers xxxx like xxxx participate xx shaping xxxxx experience xxxx they xxxx at xxx resortMore Articles From Management
At CoachOnCouch, we are dedicated to delivering top-notch services that help you achieve your goals. We provide tailored solutions that drive results. Contact us now!
.ico)
.ico)
.ico)
