Question.1011 - You've most certainly uncovered many interesting findings during your research for your Marketing Opportunities & Challenges in the 21st Century paper. This is an opportunity to share these with your fellow students and review and comment on their discoveries!!
Answer Below:
Hello everyone, I would like to share how the present era organizations tend to tap into the abundance potential of social media in their strategic positioning; by defining an objective that reaches the generation z and Alpha in terms of increasing the brand image/reputation and keeping the customer segment engaged with the company; such that they can take advantage of social media to identify the behavior of the target market; certain bigger companies tends to utilize one specific social media platform to make their presence or market their products/services and keep the buzz alive that enables the brands to build a loyal customer base and trust; also work on partnering with influencers that possess a strong social media presence. In terms of challenges, the credibility of the metrics and measurement is in the question, sustaining the brand image similar to that of physical space becomes difficult, and also, the ever-dynamic / evolving algorithms hamper the visibility of the content.More Articles From Business Management
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