Question.3272 - Tell us about a recent sports marketing business deal such as an endorsement deal or social media campaign What is your take on it In 500 words or less ANALYZE the business deal and tell us if it was successful or not and why
Answer Below:
Analysis of Recent Social Media campaign “Many a small thing has been made large by the right kind of advertising." Well said by Mark Twain. Today’s era is an era of marketing and advertisement. Things are made known or rather famous by the tools of Advertisement. Similar thing also applies to the Sports. Sports marketing are becoming very essence of the business. Sports marketing consist of sports promotion, sports leagues, sports association and promotion of the product through sports. Sports marketing focus on the sports as well as the products. Sports marketing and social media shares a very beautiful relationship because passion for sports, its fan following and promotion of products related to the sports goes hand in hand with the help of social media. Social media is a wonderful platform which brings out the talent of the sportsperson to the general people at large. Social media is also an additional platform of getting fame for the sports person. Recent sports marketing and social media campaign was seen on 20 th June 2012 which strengthen the relationship between the social media and the sporting world. On this day the NBA hosted it first ever Social Media Show. It created a history in celebration of sports as because it helped in bringing fans from all over the corner of the world, which proved that social media is very powerful and it is an effective tool for integration as well. NBA social media show was hosted by Rick Fox and Shaquille O’Neal. It also honored the players, teams and play which had a greater impact on the social media landscapes. Involvement of Facebook, Twitter, YouTube and Instagram was focused for the event, and with the help of likes and comments on these social networking sites the awards for the players and teams were selected and then honored. The player with the most facebook likes was given the Thumps-up awards in the event. It featured many awards like the “Epic Award”, “The Snap Shot award” which were chosen from the likes and the tweets of the Facebook and Twitter. This event was a grand success for the social media as well as the sports because it had a great fan following and moreover, many well known and big brands and sponsors were involved in this event. All the big company’s and the well known organization were successfully promoted and such kinds of brand promoting and funny social media events if happens in future than it would turn out to be a grand success. It was a social media award show and it used social media platform in a very organized way and promoted the sports as well as the players associated with the sports. This is the reason that all the sports person are having at least a twitter or the facebook account with fresh content every time for their fans and media as well.More Articles From Business Management
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