Question.616 - Data visualization methods offer a different landscape for explaining situations using data. Graphical representations of information, if created properly, can make vital information more intuitive, contextualized, and accessible. Visualization plays an essential part in analyzing big data and simplifying complex data-intensive scenarios. In this discussion, using the Viz of the Day webpage, select a business-focused visualization to debate in your post (you may have to toggle to more than one page to see business-specific visualizations). Consider the audience and purpose of the visualization you selected, and think about the strategy used to present the information and analysis visually. In your initial post, make sure to include the link to the visualization you selected, and address the following: Why have you selected this one? How does the author of the visualization address the audience? How is the purpose of the visualization conveyed? How does the visualization use color, ordering, layout, and hierarchy to prioritize information?
Answer Below:
Hello Class, For this weeks’ discussion post, I have selected the web traffic dashboard. I have selected this page since, web analytics dashboard is one of the most important component of todays business. It is one of the imperative element that provides helps to monitor all user activity on your website in one place to help reach your business goals. In todays technology driven world, web analytics plays a crucial role in taking some important decisions related to business, as it may help in taking some strategically important decisions that may help to change the way businesses are operating and change the revenue pattern. A website analytics dashboard is a visual report used to display and track web performance metrics like website traffic, bounce rate, conversion rate, and session duration. The author of the visualization offers the information in a simplistic manner, by providing a comparison of various websites and the respective traffic zones. The purpose of the visualization is conveyed through different bar charts and there are clusters that demonstrate the traffic in websites and where it is coming from. The Visualization uses blue colour and white color to provide a quick representation of the traffic in the websites. It has three categories differentiated upon the devices, referral sites, and the location from where the traffic is coming from. That gives provides a through comparison and answers most of the question related to web analytics and to understand the traffic in a digital marketing domain. https://public.tableau.com/app/profile/pradeepkumar.g/viz/WebTrafficDashboardRedesign/CockpitMore Articles From Strategic Management
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