Question.2478 - This assignment has two sections that need to be completed. Each section is worth 95 points and will be graded separately. The Strategic Plan Formulator and Implementer will be completed once but submitted twice in order to receive a grade for each section. Section 1 (worth 95 points) In the first section, you will evaluate the mission, vision, and determine core values of your selected firm. What is the firm's strategy [from Porter’s four competitive strategies highlighted in chapter] as identified in annual report/website, or other corporate disclosures? Do all the company’s lines of business follow the same strategy, or are there various strategies evident? Minimally, identify one of Porter’s competitive strategies your firm is pursuing and state why that is the case. Are the strategic plan(s) consistent with the mission, vision, and values of the firm? Show evidence and examples to validate this firm’s formulated strategic plan. Section 2 (worth 95 points) In section 2, you will analyze the intended strategy of your firm as described in annual report/website. How well has company executed this strategy? Show evidence and examples to validate how the competitive strategy has been implemented. This evidence should identify accomplishments from implementing the strategy. Annual financial reports, letters to shareholders, media reports, industry analyst reports (like Morningstar), and other disclosures will help provide this data. When providing evidence, show how the strategic plan is successful from a product or service position. Additionally, you should consider how well the company is managing its position in the industry, and/or with its customer base. Finally, you should consider how well the company is managing its financial position. Essentially, you should be able to share how well (or poorly) the strategy has been implemented. Download the Strategic Plan Formulator and Implementer form (https://psu.instructure.com/courses/2150222/files/125511943/download?download_frd=1) and save it to your computer. Follow the instructions on the form to fill in both Section 1 and Section 2. Remember, you will receive a separate grade for each section. You may want to look at the rubric to consider how you will be graded before submitting assignment. The rubric for the Formulator is below. Go to the next page, the Strategic Plan Implementer to see how the Implementer section will be graded. Please include references cited in APA format. If you need help citing references, please visit the Purdue Online Writing Lab (https://owl.english.purdue.edu/owl/section/2/) . When completed, submit a copy of the form to this assignment. Then, go to the next page and submit the same form to the Lesson 6: Strategic Plan Implementer assignment.
Answer Below:
Using this form as a guide, create a Strategic Plan Formulator analysis. The analysis needs to be of the same Fortune 1000 company about which you did your SWOT. Upload the document to Canvas. You should have the noted word count for each area of analyses, writing a narrative description about what you found for your firm. Do not use websites which post student analysis, as these may not be accurate information. All references should be primary data from either the firm’s website, or from articles about the firm. At least 5 references should be used. APA formatting in the Reference section should be followed. Check rubric for grading expectations. Company Name: Amazon.com Inc. Mission: Describe in at least 50 words. Amazon’s mission statement is as follows: The company strives to offer its customers the lowest possible prices with the best available selection and with utmost convenience. The company strives to provide attractive e-commerce services to ensure that its customers are satisfied. Its main focus in on the price, selection, and convenience. (Gregory, 2019) Worth 15 points Total Points: Vision: Describe in at least 50 words. The vision of the company is to be the world’s most customer-centric company, where the customers would be able to purchase anything that they need through online. This enables us to understand that the company’s main aim is to become the best e- commerce company in the world. It aims for a Global reach, follows a customer- centric approach and aims to possess a widest selection of products. (Gregory, 2019) Worth 15 points Total Points: Core Values: Describe in at least 50 words. Amazon Inc. follows four principles: It aims to capture the customer obsession rather than focus on its competitors. It has a passion for invention. It is committed to its operational excellence. It instills a long-term thinking plan. It strives to be the Earth’s most customer-centric company, as the Earth’s best employer. It aims to be the Earth’s safest place to work too. (Amazon.com, 1996-2021) Worth 15 points Total Points: Porter’s Strategy Used: Describe in at least 100 words. Cost Leadership is the generic strategy that is used by Amazon for its competitive advantage. It strives to minimize its operational costs. It uses advanced computing and networking to optimize its operational efficiency and to minimize the costs. It uses process automation in the purchase processing, scheduling, and other operational processes. The minimization of cost of its online retail services are achieved through the process automation process. It aims for continuous improvement of information technology infrastructure. It invests on its research and development which optimizes the IT resources. It also minimizes its price levels. The low prices attracts customers. Worth 15 points Total Points: Consistency of Strategy with Mission/Vision/ Values: Describe in at least 100 words. The generic strategy of cost leadership enables the company to have a competitive advantage. The company’s aim to minimize its price levels, and to optimize its research and development enables the company to support the fulfillment of its mission and vision statements. It enables to improve its online retail global growth and leadership. The company uses its market development as its intensive growth strategy. It aims to enter and prove growth in new markets. It offers services in new countries. It operates in more than ten countries. Each new country, is seen as a new market with growth opportunities. (Smithson, 2017) Worth 25 points Total Points: Formulator Section is worth 95 points, including references, citation and grammar. Total Points: Using this form as a guide, create a Strategic Plan Implementer analysis. The analysis needs to be of the same Fortune 1000 company about which you did your SWOT. Upload the document to Canvas. You should have the noted word count for each area of analyses, writing a narrative description about what you found for your firm. Do not use websites which post student analysis, as these may not be accurate information. All references should be primary data from either the firm’s website, or from articles about the firm. At least 5 references should be used. APA formatting in the Reference section should be followed. Check rubric for grading expectations. Evidence the plan is successful from a product/service position: Describe in at least 100 words. The company ensures that its customers are able to buy most anything that they need to live. Many other businesses depend on Amazon Inc. The company provides many small businesses a safe place to sell their products. Various teams work within the company to find, engage, and to work with the small businesses. The teams have various functions. They support customers by answering questions by phone and to keep track of the safety of the platform. The machine learning scientists and software developers assist to enable new approaches in solving problems. The aim of all the team members at Amazon Inc, is to ensure that the desire of the sellers are of success and to ensure customer satisfaction. (Inc, 1996-2021) Worth 25 points Total Points: Evidence the plan is successful from a market and/or customer position: Describe in at least 100 words. The company’s main focus is to meet the customers’ needs, wants and desires. It strives to position its market in many new markets. It strives to provide greater value to customers by the combination of exemplary convenience, immediate access and wide variety of selection. This enables the company to build its competitive advantage. It possess a natural advantage in its selling products with low-profit margin. The low profit margins attracts customers. The positioning strategy is low-price, extraordinary convenience, immediate access and wide selection. The company offers both value and low price to its valuable customers (Mohammed, 2019) . Worth 25 points Total Points: Evidence the plan is successful from a financial position: Describe in at least 100 words. The financial position for the first six months of 2021 according to the report by Amazon Inc: Sales in North America was $131.92 billion, which was an increase of 29.9% from the same period a year ago. The international sales was of $61.37 billion, which was 46.9% from the previous year. The world revenue of $221.60 billion, which is up by 34.8% from $ 164.36 billion a year earlier. The net product sales had increased from $ 92.09 billion to $ 115.50 billion. The AWS operating income was $8.36 billion and increase of 29.9% from $ 6.43 billion. The revenue from advertising had increased to $14.82 billion from $8.13 billion. (Davis, 2021) Worth 30 points Total Points: References 1. Amazon.com. (1996-2021). About us. Retrieved from https://www.aboutamazon.com/about-us 2. Davis, D. (2021). Amazon’s profits keep rolling in even as sales growth slows in Q2. Retrieved from https://www.digitalcommerce360.com/article/amazon-sales/ 3. Gregory, L. (2019). Amazon.com Inc.’s Mission Statement & Vision Statement . Retrieved from http://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis 4. Inc, A. (1996-2021). Helping sellers reach millions of customers worldwide. Retrieved from https://www.amazon.jobs/en/business_categories/seller-services 5. Mohammed, S. (2019). Brand Positioning Strategy -Amazon, An Example. Retrieved from https://shahmm.medium.com/brand-positioning-strategy-amazon-an-example-452a7397846a 6. Smithson, N. (2017). Amazon.com Inc.’s Generic Strategy, Intensive Growth Strategies. 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