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Question.1256 - To prepare for this Discussion: Consider the research topic you are developing for your Major Assignment 1. Review Chapter 3 and 4 of the Ravitch and Carl text and use Table 3.1, page 65 to help you create a rationale using the questions as your guide. Review the Fundamentals of Qualitative Research Methods: Developing a Qualitative Research Question media program as a guideline to help you create a research question. BY DAY 3 Transform your notes from your preparation work into four paragraphs and briefly explain in your post the following: The research purpose of your inquiry The rationale Issues of positionality The research question Be sure to support your main post and response post with reference to the week’s Learning Resources and other scholarly evidence in APA style.

Answer Below:

Topic: Exploring Social Media Discourse on Mental Health Awareness Campaigns   Research Purpose: This qualitative research inquiry aims to analyze the public discourse surrounding mental health awareness campaigns on social media platforms.   Rationale: Social media has become an assertive medium for raising awareness about mental health issues, particularly due to the increased reach it has, accessibility by the masses, and ease of conveying a message with minimal effort.  Public perception: Understanding how individuals engage with and react to mental health campaigns allows for gauging the effectiveness of messaging and identifying potential areas for improvement. Emerging trends: Social media analysis can reveal evolving public discussions about mental health due to increased accessibility varying technologies, highlighting potential areas requiring further attention or specific concerns resonating with the audience. Identifying gaps: To uncover probable gaps in contemporary awareness campaigns, informing the development of more targeted and impactful strategies.   Accessibility of Data: Social media platforms offer a readily available source of qualitative data for this research. Public posts, comments, and discussions relevant to mental health awareness campaigns can be accessed and analyzed using various social listening tools and techniques.   Issues of Positionality: Objective Analysis: The research is drafted to employ established qualitative analysis methods to objectively assess the content and sentiment expressed in online discourse. Focus on Public Discourse: The research will primarily focus on publicly available information, minimizing the need for personal interactions with individuals discussing mental health. Professional Background: Different academic disciplines offer unique insights into mental health discourse but may introduce biases that require interdisciplinary collaboration for balance. Ethical Considerations: Protecting participant privacy and obtaining informed consent are essential when studying sensitive topics online, necessitating careful ethical navigation throughout the research process.   Research Question: How do individuals on social media platforms engage with and perceive mental health awareness campaigns? What are the key themes, emerging trends, and potential areas for improvement identified within the online discourse?

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