Question.3046 - Segmentation and Positioning
Answer Below:
Mini xxxxxxx Segmentation xxx Positioning xxxx a xxxx develops x marketing xxxx it xxxxx to xxxxxxxx an xxxxxxxxxxx in xxx market xxxxxxx it xxxxx a xxxxxxxxxxxx opportunity xxx that xxxx help xx innovator xxxxxxx hard-to-copy xxxxxxxxx strategy xxxx will xx profitable xxx a xxxx time xxx example xx innovation xxxx can xx patented xx copyrighted xxx be xxxx an xxxxxxxxxxx e x pharmaceutical xxxxxxxx This xxxxxxxx a xxxxxxx with x mini-monopoly xx the xxxxxx More xxxxxxxxxx however xxxxxxxxx can xxxxxxxx a xxxxxxxxxxx advantage x marketing xxx that xxx target xxxxxx sees xx better xxxx a xxxxxxxxxx s xxx in xxxxx for x firm xx keep xxx competitive xxxxxxxxx it xxxx monitor xxx competition xxxxxxx and xxxxxxxxxx its xxxxxx future xxxxx The xxxxx of xxxxxxxxxxxxx can xx classified xx four xxxx according xx products xxxx or xxx and xxxxxxx same xx new xxxx a xxxx is xxxxx after xxxxxx penetration xxxx products xxxx markets xxxxxx to xxxxxxxx sales xx a xxxx s xxxxxxx products xx its xxxxxxx markets xxxxxxxx through x more xxxxxxxxxx marketing xxx e x Johnson xxx Johnson xxxxxxxxx new xxxx for xxx baby xxx Market xxxxxxxxxxx same xxxxxxxx new xxxxxxx trying xx increase xxxxx by xxxxxxx present xxxxxxxx in xxx markets xxxxxxxxxxxx attracting xxxxxxxx for xxxxxx programs xxxxxxx development xxx products xxxx markets xxxxxxxx new xx improved xxxxxxxx for xxxxxxx markets xxxxxx develops xxxxxxx clothes xx appeal xx the xxxxxx who xxx their xxxxx Diversification xxx products xxx markets xxxxxx into xxxxxxx different xxxxxxx lines xxx markets xxxxxxxxxx the xxxxxxxxx producer xxxx baked xxxxx to xxx product xxxx to xxxxxx to xxx customers xxxxxxxxx should xxx forget xxxxxxxxxxxxx opportunities xxxxxx segmentation x market xx a xxxxx of xxxxxxxxx customers xxxx similar xxxxx who xxx willing xx exchange xxxxxxxxx of xxxxx with xxxxxxx offering xxxxxxx goods xxx or xxxxxxxx that xx ways xx satisfying xxxxx needs xxxxxx segmentation xx a xxxxxxxx process xxxxxx broad xxxxxxx markets xxxxxx with xxxx similar xxxxx and xxxxxxx offering xxxxxxx close xxxxxxxxxxx e x university xxxxxxxx segmenting xxxxx broad xxxxxxxxxxxxxxx in xxxxx to xxxxxx target xxxxxxx and xxxxxxx suitable xxxxxxxxx mixes x g xxxxxxxx who xxxxxx move xxxxx to x university xxx university xxxxxxxx a xxxxxxxx learning xxxxxxx to xxxx their xxxxx So xxxxxxxxxx means xxxxxxxx a xxxxx of xxxxxx into xxxxxxx clusters xxx have xxxxxxx needs xxxx cluster xx a xxxxxx segment xxxx up xx relatively xxxxxxxxxxx customers xxx will xxxxxxx to x marketing xxx in x similar xxx A xxxx market xxxxxxxxxxxx strategy xxxxxxxxxx market xxxxxxxx that xxxx criteria xxxxxxxxxxx within xxx the xxxxxx in xxx cluster xxx similar xx each xxxxx Heterogeneous xxxxxxx each xxxxxxx is xxxxxxxxx from xxx other xxxxxxxx Substantial xxxxx are xxxxxx people xx the xxxxxxx to xxxx it x profitable xxxxx to xx after xxxxxxxxxxx the xxxxxxxx is xxxxxx for xxxxxxxxxxx consumers x g xxxxxx that xxx want xx target xxxxxxxxx who xxxx pretty xxxxxxx is xxxx to xxxxxxxxxxxxxx how xxx you xxxx them xx the xxxxxx But xxxxxx you xxxx students x you xxxx where xx find xxxx and xxx to xxxxx them xxxxx the xxxxx media xxxx to xxxxxxx market-oriented xxxxxxxxxx Single xxxxxx market xxxxxxxx select xxxxxxxxxxx segment xx the xxxxxx Multiple xxxxxx market xxxxxxxx select xx more xxxxxx segments xxx develop x different xxxxxxxxx mix xxx each xxxxxxx Combined xxxxxx market xxxxxxxx combine xxxxxxxxxxx into x single xxxxxx market xxx develop xxx marketing xxx for xxx combined xxxxxx Segmentation xxxxxxxx of xxx types xxxx been xxxx successfully xx marketers xxx how xxx would xxxxxxxx yourself xxxxx the xxxxxxxxx variables xxx the xxxxx market xxxxx you xxxxx with xx assessment xxx the xxxxx Geographic xxxxxx of xxx world xxxxxxx USA xxxxxx in xxxxxxx northeast xxxx of xxxx people xxxxxxxxxxx Income xxxxx Sex xxxx and xxxxxx Age x Family xxxx no xxxx Family xxxx cycle xxxxx single xxxxxxxxxx student xxxxxxxxx some xxxxxxx Race xxxxxx Social xxxxx middle xxxxx Behavioral xxxxx economic xxxxxx Benefits xxxxxx a xxx of xxxx not xxxxxxxxx Thoughts xxxxxxxxx disposed xxxxxx pizza xxxx of xxx heavy xxxx Purchase xxxxxxxxx frequent xxxxx familiarity xxxxxxxxxx Kind xx shopping xxxxxxxxxx shopping xxxx of xxxxxxx solving xxxxxxxxxx on xxxxx dial xxxxxxxxxxx required xxx Lifestyle xxxxxxxxx For xxxxxxxxx targeting xxxxxxxx customers xxxxxxxxx variables xxxxx be xxxx such xx type xx customer xxxxxxxxxxxx wholesaler xxxxxxxxxxxx size xx firm xxx product xxxx be xxxx type xx buying xxxxxxxxx new xxx modified xxxxx straight xxxxx kind xx relationship xxx purchasing xxxxxx Positioning xxxxxxxxx can xxx positioning xx help xxxxxxxx product-market xxxxxxxxxxxxx Positioning xx an xxxxxxxx that xxxxx how xxxxxxxxx locate xxxxxxxx and xx present xxxxxx in x market xxxxxxx at xxxx positioning xxx marketers xxx see xxx customers xxxx a xxxx s xxxxxxx or xxxxxxxxx offering xxx they xxxx the xxxxxxxxxxx s xxxxxxxx see xxxx kind xx offering xx seen xx ideal xxx which xxxxxxxx is xxxxxx to xxxxxx to xxxxxxxxx segments xxx Consumers xxxx already xxxx many xxxxxxxxxxx between xxxxxxxx based xx their xxxxxxxxx experience xx the xxxxxx They xxx t xxxxx it xxx in x positioning xxx but xx asked xx voice xxxxx opinions xx various xxxxxx according xx some xxxxxxxxx their xxxxxxx can xxxxxxxxx be xxxxxxx out xx a xxxxxxxxxxx map xxx example xx I xxxx to xxx you xx compare xxxx food xxxxxxxxxxx such xx McDonald x Burger xxxx Wendy x Kentucky xxxxx Chicken xxx Subway xx the xxxxx of xxxxx and xxxxxxx you xxxxx be xxxx to xxxxx it x did xxxx exercise xx a xxxxxxxxx and xxxx is xxxx I xxx from xxx students xxx if xxx agree xxxx it xxxxxxxxx to xxx positioning xxx McDonald x and xxxxxx King xxx both xxxxx priced xxxxxxx with xx perceived xx slightly xxxxxx quality xxxxxxx of xxxxxxxxxxx meat xxx Wendy x and xxxxxx are xxxx expensive xxx Subway xx perceived xx better xxxxxxx followed xxxxxxx by xxxxx s xxxxxxx KFC xx lower xxxxxxx because xx the xxxx fat xxxxxxx one xxxxx at xxx gives xxx your xxx allowance xxx a xxxx according xx dieticians xxxx Price xxx Wendy x Subway xx Quality xxxxxxxx s xxxxxx King xxxxxxxxxx opportunities xx a xxxxxxxx marketing xxxxxxxxxxx Marketing xxxx not xxxx place xx a xxxxxx The xxxxxxxxxxx is xxxxxxx Laws xxx change xxx companies xxxx abide xx them x g xxx Food xxx Drug xxxxxxxxxxxxxx determines xxxx information xxxx be xxxxxxxxx in xxxx labeling xxx technology xxxxx out xxxxxxxxx that xxxxxx our xxxxxxxx behavior x g xxxx phones xxxxxxxxx change xxxx time x g xxxxxxxxxxx are xxxxx and xxxx require xxxxxxxxx products xxx services xxxx immigration xxxxxxxxxxx are xxxxxxx African xxxxxxxxx and xxxxxxxxx make xx close xx of xxx population xxxx together xx is xxxxxx of xxx US xxxxxxxxxx Companies xxx started xxxxxxxxx fail xx companies xxxx always xxxxxxx the xxxxxxxxxxx to xxxx opportunities xxx reduce xxxxxxx If xxxx company xxxxxxxxx the xxxxxxxxxxx this xxxx to xxxxxxxxx if xx should xxxxx the xxxxxx and xx finds xxxx the xxxxxxxxxxx is xxxxxxxxx as xxxx as xx introduces x new xxxxxxx or xxxxxxx in xxx market xxx market xx now xxxxxxxxx and xxxxx to xx assessed xxxxx Why xxxxxxx the xxxxxxxxxxx will xxx this xxx threat xxx may xxxxxx their xxxxxxxx to xxxxxxx accordingly xxxx your xxxxxxx will xxxxxxx to xxxx change xxx so xx So xxxxxxxxx should xxxx objectives xx guide xxxxx actions xxx the xxxxxxxxx plans xxxx develop xxxxxx help xxxx achieve xxxxx objectives xxxxxxxxxx usually xxxxx such xxxxxx as xxxxxxx a xxxxxx innovating xxxxx socially xxxxxx etc xxx companies xxxx achieve xxxxx objectives xxxx limited xxxxxxxxx Company xxxxxxxxx include xxxxxxxxx strength xx amp x producing xxxxxxxxxx and xxxxxxxxxxx Chrysler xxxxxxx IBM xxx copyrights xxxxxxxxx marketing xxxxxxxx McDonald x Loyal xxxxxxxx base xxxx Technical xxxxxxxxxx M xxx channel xxxxxxxxxxxxx Kraft xxxxx are xxxxx of xxxxxxxxxxxxx factors xx consider xxxxxxxxxxx environment xxxxxxxx Environment xxxxxxxxxxxxx environment xxxxxxxxx environment xxxxx environment xxxxxxxx social xxxxxxxxxxx Competitive xxxxxxxxxxx The xxxxxxxxxxx environment xxxxxx to xxx number xxx types xx competitors xxx marketing xxxxxxx must xxxx and xxx they xxx behave xxxx firms xxxxxxx in x competitive xxxxxxxxxxx Lack xx competition xxxxxxxxx represents x monopoly xxxxx is xxxxxxx against xx the x S xxxxxxx legislation xxxxxxxxxxx such xx the xxxxxxxxxx industry xxx monopolistic xxxxxxxxxxx frozen xxxxx are xxxxxxx So xxx must xxxxxxx the xxxxxxxxxxx to xxxx a xxxxxxxxxxx advantage xxxx is xxx very xxxxxxxxx and xxxxxx be xxxx systematically xxx each xx your xxxxxxxxxxx identify xxx target xxxxxx Product xxxxx Promotion xxx Place xxxxxxxx This xxx help xxx find x GAP x market xxxxxxx that xx not xxxxx targeted xx any xxxxxxxxxx or x product xxxxxxx not xxxxxxx or x price xxxxx not xxxxxxx etc xxxx may xxxxxxxx potential xxxxxxxxxx to xxxxxx There xxx be xxxx conditions xxxxxxx by xxxxxxxxxxx that xxxx it xxxxxx impossible xx compete xx the xxxxxxxxxxxxxxxxxxx barriers xxxxx may xx patents xx copyrights xxxxx economies xx scale xx production xxxxxxxx to xxxxxxxx low xxxxxx control xxxx channels xxxx as xxxxx space xx supermarkets xxxxx cereal xxxxxxxxx control xxx shelf xxxxx for xxxxxx or xxxxx advertising xxxxxxx A xxxxxxx should xxx to xxxxx competing xxxxxxx It xxxxxx differentiate xxxxxx through xxx choice xx target xxxxxx and xx so xxxx it xx not xxxxxxxxx as x direct xxxxxxxxxx Economic xxxxxxxxxxx The xxxxxxxx and xxxxxxxxxxxxx environments xxxxxx the xxx firms xxx the xxxxx economy xxx resources xxxxxxxx conditions xxxxxx rapidly xxxxxxxxxx since xxx global xxxxxxx is xxxxxxxxx Many xxxxxx joke xxxx when xxxxxxxxx States xxxxxxx metaphor xxx an xxxxxxxx downturn xxxxxx catches x cold xxxx means xxxx the xxxxxxxx will xx more xxxxxx in xxx Canadian xxxxxxx Inflation xxx interest xxxxx affect xxxxxx For xxxxxxx if xxxxx is xxxxxxxxx prices xx up xxx people xxx afford xx buy xxxxx items xx interest xxxxx go xx it xxxx more xx buy x house xx finance x car xxx so xxxxx people xxx They xxxx their xxxxx invested xx it xxx earn xxxx interest xxxxx and xxxx them xxxx buying xxxxx in xxx future xxxxxxxxxxxxx environment xxx technological xxxx refers xx the xxxxxxxxx skills xxx equipment xxxx affect xxx way xx economy x resources xxx converted xx output xxx example xxxxxxxx in xxxxxxxx leads xx better xxxxxxx control xxxxx production xxxxx and xxxxxxx labor xxxxxxxx computers xxxxxxxx efficiency xxxx think xx how xxxx it xx to xxxxx a xxxxxxxx and xxxx it xxxxxxx having xx retype xx all xxx web xxx information xxxxxxxx and xxxxxxxx computer xxxxxxxx in xxxxxxx stores xxx inventory xxxxxxxxxx iPod xxx revolutionized xxx music xxxxxxxx wireless xxxxxxxxxx and xxxxx Phones xxx changing xxx lives xxxxxxxxx environment xxxxxxxxxxx an xxxxxxxx on x country x interests xxxxxx everything xxxx can xx limiting xxxxxxx it xxx keep xxxx companies xxxx considering xxxxxxxxxxxxx in xxxxxxxxxxxxx markets xxx unification xx European xxxxxxx common xxxx currency xxx other xxxxxxxx groupings xxxx the xxxxx partners x S xxxxxx and xxxxxx is xxxxxxxx down xxxxxxxx to xxxxx Consumerism x social xxxxxxxx that xxxxx to xxxxxxxx the xxxxxx and xxxxxx of xxxxxxxxx has xxxxx in xxxxxxxxxx over xxx last xxxxxxx Consumers xxx now xxxxxx informed xx their xxxxxx as xxxxxxxxx can xxxx more xxxxxxxx decisions xxx business xxxx respond xx their xxxxxxxxxxxx Legal xxxxxxxxxxx In xxx U x the xxxxx climate xx to xxxxxxxxx competition xxxxx are xxxxxxxxx antimonopoly xxxx and xxxxxxxxxxx that xxxxxx the xxxxxxxxx mix xxxxxxxxx Consumer xxxxxxxxxx laws xxx not xxx food xxx drugs xxx controlled xxxxxxx safety xx controlled xxxxxx and xxxxx laws xxxx e x Some xxxxxx have xxxxxxx beautification xxxx preventing xxxxxxxxxx Prosecution xxx involve xxxxx fines xxx or xxxx time xxxxx are xxxx more xxxx governing xxxxxxxxxxxxx trade xxxxxxxx social xxxxxxxxxxx The xxxxxxxx social xxxxxxxxxxx affects xxx and xxx people xxxx and xxxxxx as xxxx do xxxxx have xxxx many xxxxxxx in xxxxxx decades xxxxx have xx important xxxxxx on xxxxxxxx behavior xxxx women xx the xxxx force xxxxx that xxxx have xxxx buying xxx decision xxxxxx power xxxx ever xx history xxxx single-person xxxxxxxxxx means xxxx they xxxx fewer xxxxxxxxx responsibilities xxx more xxxxxxxxxxxxx income xx spend xx themselves xxx population xx aging xxxxx means xxxx there xx a xxxxxxx need xxx health-related xxxxxxxx and xxxxxxxx such xx assisted xxxxxx People xxx increasingly xxxxxx conscious xxxxx affects xxx they xxxxxxxx food xxx other xxxxxxxx such xx cigarettes xxxxx alcohol xx expose xxxxxxxxxx to xxx sun xxx These xxxxxxx come xxxxx slowly xxxxxxxxx must xxxxxxxxxxx monitor xxx environment xx assess xxxxxxxxxxxxx For xxxxxxx a xxxxxxxxxx diaper xxxxxxxxxxxx saw xxx potential xx the xxxxx population xxx sales xx adult xxxxxxx for xxxxxxxxxxx suffering xx incontinence xxxx technology xxx a xxx market xxxxxxx Evaluating xxxxxxxxxxxxx How xx firms xxxxxxxx opportunities xxxxxxx Electric xxxxxxxxx a xxxxxxxxx planning xxxx and xxxxx for xxxxx positions xxxxx on xxxxxxxx strength xxxxxxxxx and xxxxxxxx attractiveness xxxxxxxxxx The xxxxxx Consulting xxxxx BCG xxxxxxxxx a xxxxxxxxx management xxxxxxxx treats xxxxxxxxxxx products xxxxxxxxx or xxxxxxxxx business xxxxx as xxxxxx they xxxx stock xxxxxxxxxxx to xx bought xxx sold xxxxx financial xxxxxxxx All xxxx evaluate xxx risks xxx the xxxxx vary xxxx environment xxxxxxxxxxx Some xxxxxxxx are xxxx sensitive xxxx others x g xxxxxxxxxx alcoholMore Articles From Marketing
.ico)
.ico)
.ico)
