Question.4189 - Module 1 Discussion Donald E. Petersen, the former chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” For this discussion please respond to the following: How does Donald E. Petersen's statement reflect the marketing concept? The following notes apply to all discussions this term! NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text). This topic is closed for comments.
Answer Below:
p xxxxx margin xx px xxxxx rgb xxxxxxxxxxx quot xxxx Extended xxxx Lato xxxx Helvetica xxxx quot xxxxxxxxx Arial xxxxxxxxxx font-size xx background-color xxx Donald x Petersen xxxxx s xxxxxxxxx ldquo xx we xxxx rsquo x customer-driven xxx cars xxx rsquo x be xxxxxx rdquo xxxxxxxxxxxx the xxxxxxx of xxx marketing xxxxxxx which xxxxxxxxxx placing xxx customer xx the xxxxxx of xx organization xxxxx s xxxxxxxxxx The xxxxxxxxx concept xx discussed xx Lamb xxxx and xxxxxxxx in xxxx em xxxx Principles xx Marketing xx nbsp xxxxxxxxxx that xxxxxxxxxx achieve xxxxxxx by xxxxxxxxxx customer xxxxx and xxxxx while xxxxxxx organizational xxxxx Petersen x assertion xxxxxxxxxxx the xxxxxxxx role xx understanding xxx responding xx customer xxxxxxxxxxxx in xxxxxxxx products xxxx resonate xxxx them xxxxxxx ensuring x company x long-term xxxxxxxxxxxxxxx and xxxxxxxxxxxxx Lamb xx al x p xxxxx margin xx px xxxxx rgb xxxxxxxxxxx quot xxxx Extended xxxx Lato xxxx Helvetica xxxx quot xxxxxxxxx Arial xxxxxxxxxx font-size xx background-color xxx At xxx core xxx marketing xxxxxxx shifts xxx focus xxxx selling xxxxxxxx to xxxxxxxx value xxx customers xxxxxxxx rsquo x remark xxxxxxxx that x customer-centric xxxxxxxx is xxxxx for xxxxxxxxx cars xxxx not xxxx meet xxxxxxxxxx requirements xxx also xxxxx with xxx emotional xxx lifestyle xxxxxxxxxxx of xxxxxx For xxxxxxx car xxxxxxxxxxxxx must xxxxxxxx aspects xxxx as xxxxxx features xxxx efficiency xxxxxxxxxxxxx innovations xxx aesthetic xxxxxx all xx which xxx shaped xx customer xxxxxxx and xxxxxx trends xxxxxxx a xxxx understanding xx these xxxxxxx the xxxxxxxxx vehicles xxx fail xx capture xxxxxxxx interest xxxxxxx to xxxxxxxxxx sales xxx eroded xxxxx loyalty xxxxxxxx rsquo x insight xxxxxx with xxx idea xxxx the xxxxxxxxxx process xxxxxx should xx influenced xx customer xxxxxxxx ensuring xxxx the xxxxx product xxxxxxxx their xxxxxxxxxx Lamb xx al x p xxxxx margin xx px xxxxx rgb xxxxxxxxxxx quot xxxx Extended xxxx Lato xxxx Helvetica xxxx quot xxxxxxxxx Arial xxxxxxxxxx font-size xx background-color xxx Additionally xxxxxxxx s xxxxxxxxx reflects xxx broader xxxx that xxxxxxxxxxxxxxx organizations xxxxxxxxxx market xxxxxxxx and xxxxxxxx feedback xx integral xxxxxxxx of xxxxx strategy xx actively xxxxxxxxx to xxxxxxxx voices xxx analyzing xxxxx behavior xxxxxxxxx can xxxxxxxxxx emerging xxxxxx and xxxxx their xxxxxxxxx accordingly xx the xxxxxxxxxx industry xxxx could xxxx recognizing xxx growing xxxxxx for xxxxxxxx vehicles xxxxxxxxxxxxxx or xxxxxxxx driver-assistance xxxxxxx and xxxxxxxxx resources xx develop xxxx that xxxxxxx these xxxxxxxx expectations xxx marketing xxxxxxx therefore xxxxxxx an xxxxxxxxxxx of xxxxxxxxxx innovation xxxxxx by xxxxxxxx insights xx maintain xxxxxxxxx in x competitive xxxxxxxxxxx Lamb xx al x p xxxxx margin xx px xxxxx rgb xxxxxxxxxxx quot xxxx Extended xxxx Lato xxxx Helvetica xxxx quot xxxxxxxxx Arial xxxxxxxxxx font-size xx background-color xxx Moreover xxxxxxxx rsquo x perspective xxxxxx with xxx notion xx building xxxxxxx customer xxxxxxxxxxxxx a xxx tenet xx the xxxxxxxxx concept xxxx businesses xxxxx a xxxxxxxxxxxxxxx approach xxxx demonstrate x commitment xx understanding xxx addressing xxxxxxxx needs xxxx the xxxx term xxxx focus xxxxxxx trust xxx loyalty xx consumers xxx more xxxxxx to xxxxxx loyal xx brands xxxx prioritize xxxxx satisfaction xxx Ford xxxxx Company xxxxx Petersen xxxxx s xxxxxxxxxx this xxxxx have xxxxxxxxxx into xxxxxxxx vehicles xxxxxxxx to xxxxxxx customer xxxxxxxx offering xxxxxxxx after-sales xxxxxxx or xxxxxxxxxxxx loyalty xxxxxxxx that xxxxxx repeat xxxxxxxxx These xxxxxxx not xxxx strengthen xxxxxxxx relationships xxx also xxxxxxx the xxxxxxx rsquo x reputation xx a xxxxx that xxxxxx its xxxxxxxxx Lamb xx al x p xxxxx margin xx px xxxxx rgb xxxxxxxxxxx quot xxxx Extended xxxx Lato xxxx Helvetica xxxx quot xxxxxxxxx Arial xxxxxxxxxx font-size xx background-color xxx Finally xxxxxxxx s xxxxxx serves xx a xxxxxxxx that xxx success xx any xxxxxxx is xxxxxxxxxx tied xx the xxxxxxxxxxxx it xxxxxxxx to xxx users x customer-driven xxxxxxxxxx encourages xxxxxxxxx to xxxx their xxxxxxxxx not xxxx as xxxxxxxxxx products xxx as xxxxxxxxx that xxxxxxx specific xxxxx and xxxxxxxxxxx This xxxxxxxx ensures xxxx every xxxxxx of xxx business xxxx research xxx development xx marketing xxx distribution xx aligned xxxx the xxxx of xxxxxxxxxx value xx the xxxxxxxx In xxxxxxx Petersen xxxxx s xxxxxxxxx reinforces xxx importance xx adopting xxx marketing xxxxxxx as x guiding xxxxxxxxx for xxxxxxxxx sustainable xxxxxxx in xxx automotive xxxxxxxx and xxxxxx p x style xxxxxx px xx color xxx font-family xxxx Lato xxxxxxxx quot xxxx quot xxxxxxxxx Neue xxxx Helvetica xxxxx sans-serif xxxxxxxxx px xxxxxxxxxxxxxxxx rgb xxxxxx References xxxx strong x p xxxxx margin xx px xxxxx rgb xxxxxxxxxxx quot xxxx Extended xxxx Lato xxxx Helvetica xxxx quot xxxxxxxxx Arial xxxxxxxxxx font-size xx background-color xxx Lamb x W xxxx J x amp xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx nbsp x No xxxxx i xxxx a xxxxx external xxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx c x dd x a xxx noreferrer xxxxxxxx style xxxxx var xxxxxxxxxxxxxxx outline xxxxxxxxxxx solid xxx target xxxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx c x dd x a xxxx class xxxxxxxx link xxxx role xxxxxxxxxxxx style xxxxxxxxxxxxxxxxxxx px xxxxxxx inline-block xxxxxxxxxxx initial xxx style xxxxx em xxxxxx em xxxxxxxxxxxxxx middle xxxx currentColor xxxxxxx xmlns xxxx www x org xxx path x M x v x v- x v x h x - x v- x v x - x H xx - x - x V x - x - xx c xx - x - x V x L x - xxx - x c- x - x H x c x - x - x Z xxxxxxxxx evenodd xxxx svg xxxx class xxxxxxxxxxxxxxxxx style xxxxxx px xxxx rect xx px xx px xxxxxx px xxxxxx - xx overflow xxxxxx padding xx position xxxxxxxx width xx transform xxxxxxxxxx px xxxxx to xx external xxxx span xxxx a xxxx pMore Articles From Marketing
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