Question.314 - Wk1: Assignment: Reflections on SM What to do Efficient communication starts with two basic things: 1) Knowing your audience 2) Knowing your message The purpose of this assignment is to start to understand what people, including yourself, get out of social media.?What hooks us on social media? What are some uses and gratifications of social media? What do we get out of it? Let's start with 1) some personal reflection about our own social media use,? and 2) a little bit of opinion writing about you like and dislike most about social media. ? Step 1: Your own SM use (worth 5 points) In no more than 10 sentences, tell me about your own social media use. 1) how do you compare to the statistics discussed in the lecture? What is your preferred social platform, which one you use the most? How much time do you spend online, on social sites, on TV? How many social platforms do you use within one month? ? 2) Looking at your social use and the interaction you had with brands on social over the last month: What type of content did you engage with (liked, disliked, shared, commented on?)? This exercise is meant to make you aware of the content you engage with, reflect on that content (about it is engaging, entertaining), so that later when we create content you know what qualities the content you produce for your brand should have. ? Step 2: Social trends (worth 5 points) In about 5-10 sentences, using a minimum of two sources, answer the following questions: Have you recently consumed content that falls under any one of the 8 trends discussed in the readings? Give one example. Have you noticed anything else in the social media content you consume that could be a trend not listed in this article? Give one example. ? ? Grading - total 10 pts 1) Question 1 is 5 points 2) Question 2 is 5 points To get the full points for each step: answer all the questions listed above, especially the ones in bold.? be thoughtful in your answers include?very specific examples?of how you use social sites (i.e., I looked up on Pinterest what to pack for a vacation in Italy in the summer) reflect on?why?you think that content appealed to you ? More guidelines Perfect spelling, grammar. -2 if typos, grammar issues Write as if your post will be published on a social network?(such as Medium, or a blog). Create content that you think is appealing to social users. This includes: asking questions, being somewhat informal (but informative and thoughtful). Write as if you're writing for a social media audience, not for me (your professor). Personal vs. private.?This assignment is asking to discuss your own social media use and give examples. I'm not asking to disclose any private information that you couldn't share with strangers. Also, if you plan to share other people's social posts, make sure it's OK with them or remove any identifying information. Don't write as a student completing an assignment. Forget this is an assignment.?Write as if you're a professional journalist/PR specialist/blogger/freelancer, etc. and you're writing for an audience of other professionals. I don't want to see any reference that will remind me this is an assignment (such as "According to this week's readings," or "For this assignment, I did/read/researched..etc"). You can include?visuals such as photos, infographics, videos?from other sites, and any other materials that support the point you're making. You can be as creative as you want, as long as you meet the assignment requirements.? Note on cheating, plagiarism, academic honorOnce you publish your post, you'll be able to see submissions by other people.? PLEASE DON'T PUBLISH UNTIL YOUR ASSIGNMENT IS READY. Once you post, you won't be able to delete or edit your post. Do not publish: random posting; random characters; incomplete submissions; or anything that's not your assignment. Posts that aren't your assignment will be considered an attempt to gain access to your classmates' submissions before you complete your work, will be treated as cheating, and reported to the department's chair. It will also result in a zero on this assignment.? If you have questions regarding the assignment, please EMAIL me those questions. Don't post here, because Canvas doesn't notify me of your posts in real time. Therefore I might not see your questions in time, before the assignment is due.? ?

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