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Question.5071 - Discussion #5: Paid, Earned and Owned Media - Discussion Group C: 10In this final discussion, you will use what you learned throughout the course and apply the concepts from Chapter 16. The focus is on Advertising (paid media) and Publicity (earned and owned media). Use the company WONDER ALPINELinks. to address the topics below. First do some research on the company, product and their use of advertising and publicity.INITIAL POST: Look back at the feedback you received on the previous discussions before addressing these topics in your initial post:Say hello and introduce yourself to your new discussion group!1) Briefly describe the target market and marketing mix (include all 4 Ps) used by WONDER ALPINE.2) Describe the use of paid media, earned media and owned media to promote WONDER ALPINE to the primary target market. See Chapter 16. Include in your post the Type of Media (paid, earned or owned), the Message Channel used and an example of each.RESPONSES......Answer these questions in your responses to at least two peers:How does your analysis of the Wonder Alpine's media strategy differ from the other discussion group members?What did you learn from the others' posts that you hadn't thought about?

Answer Below:

Hello xxxxxxxx Outdoor xxxxxxxxxxx including xxxxxxxx retailers xxxxxxxxxxx photographers xxxxxxxxxxxxxxxx and xxxxx who xxx enthusiastic xxxxx backcountry xxxxxx are xxx target xxxxxx for xxxxxx ALPINE xxx Story x d xxx company xxxxxx a xxxxxxx of xxxxxxx gear xxx equipment xxxxxxxx specifically xxx backcountry xxxxxxxxxx catering xx the xxxxx of xxx target xxxxxxxx in xxxxx of xxxxxxx offerings xxxx includes xxx updated xxx highly xxxxxxxx Vital xxx inventive xx Nocturne xxx well-known xxxxxxxxxx like xxx Shepherd xxxx and xxxxx In xxxxx of xxxxxxx WONDER xxxxxx considers xxxxxxx like xxxxxxx features xxxxxxx and xxxxxx competition xxxxxxxxxxx adopting x premium xxxxxxx strategy xxxxxxxxxx of xxx commitment xx delivering xxxxxxxxxxxx and xxxxxxxxxx outdoor xxxxxxxx In xxxxx of xxxxx distribution xxxxxxxx incorporate xxxxxxx retailers xxxxxx platforms xxx possibly xxxxxxxxx stores xxxxxxxx to xxx preferences xx outdoor xxxxxxxxxxx Our xxxxx n x The xxxxxxxxx for xxxxxx Alpine xx strategically xxxxxxx emphasizing xxx unique xxxxxxxx and xxxxxxxx of xxxxx products xxxx involves x storytelling xxxxxxxx intertwining xxxxx narrative xxxx a xxxxx connection xx nature xxx a xxxxxxxxxx commitment xx fostering x responsible xxxxxxxxx The xxx of xxxxx is xxxxxxxxxxxxx spanning xxxx channels xxxx as xxxxxxxx Facebook xx Instagram xxx earned xxxxx through xxxxxxxx reviews xxx features xx outdoor xxxxxxxxx and xxxxx media xxx their xxxxxxx and xxxxxx media xxxxxxxxx Through xxxxx varied xxxxxxxx WONDER xxxxxx effectively xxxxxxx with xxx audience xxxxxxx product xxxxxxx telling xxx brand xxxxx and xxxxxxxxxxx its xxxxxxxxxx to xxxxxxxxx and xxxxxx References xxx Story x d xxxx Alpine xxxxxxxxx November xxxx https xxxxxxxxxxx com xxxxx our-story

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