Question.594 - The key point of this assignment is that you summarize the chapters and explain how the ideas in each chapter apply to you or your chosen industry. Don’t hesitate to use the chapter headings and subheadings as subheadings in your document. Focus on interpreting these ideas in terms of your industry or yourself. You will have two chapters each week. See the example for the way to organize your posts.
Answer Below:
Journalizing Chapter 7 and 8 Application to self or industry Chapter 7 Summary The chapter helps to give information about content marketing strategy. A social media marketing strategy summarizes everything a company can plan to do and hope to achieve on social media. It guides the actions and lets the company know whether they succeed or fail. Social media covers an extensive range of platforms, including social networking sites like Facebook, blogs, picture sharing website, video sharing websites, Wikis, social bookmarking websites, content bookmarking websites, etc. Content Strategy The content strategy is the improvement, preparation, creation, delivery, and management of content. The main objective of content strategy is to make meaningful, cohesive, engaging, and sustainable content that attracts the organization’s target consumers. In the current social web environment, getting the right messages to the right consumer at the right time is essential. There are four things to keep in mind for the content strategy. The first one is quality content that attracts consumers, engages them, and builds trust; the second is the quality content that allows reaching the consumers that need to be spread. The quality content helps consumers remember a brand and supports them in engaging more individually with the organization or individual (Zahay et al., 2022). The quality content increases search visibility and authority. The key to effectively publishing content online is a clear and meaningful content strategy, depending on the overall business objectives and brand positioning. For example, an automobile company can have a good content strategy so that the readers get attracted to content and prepare their minds to acquire that product or service. Good content contains all the possible information that a viewer wants and should be written in simple terms so that readers can understand it easily. Creating and Promoting Blog Creating a blog is almost always the most straightforward part of blogging. A starter blog can be made on WordPress, blogger, or other free sites. These sites are examples of hosted blogs running on other business websites and servers (Zahay et al., 2022). Such blogs have a suffix at the end of the URL address, signifying which service is hosting the blog. Organizations that want to invest more in blogging can self-host a blog on their websites, commonly for fewer prices. When setting up a blog, the most significant thing is to decide who the audience is and what they are searching for. Successful bloggers do a lot of keyword research before setting up their blogs. They want to know what their audience is looking for and how to reach them best. After creating a blog, it is the accountability of the blogger to promote the blog to the target audience and gain distribution. One way to increase readership to the blog is to request email signup. An email list is something the writer owns and can use to develop a consistent following. Having a list of readers who receive content daily and share it is a solid approach for increasing blog readership. Chapter 8 summary Chapter 8 provides information about visual storytelling. Social media marketers essentially help to create stories for brands. Stories are not just for pictures, books, or podcasts; they are interlinked in everything that comes across daily. Excellent and powerful storytelling, whether for a book, article, website, or social, must start with a moment of unexpected change. Social media marketers should include pictures and videos in their strategies involving businesses formed and user-generated content. Social media marketers use photographs and videos to develop stories about the brand that will hopefully go viral. Storytelling as an art is not just a buzzword in marketing. Good storytelling is essential to building a brand. Visual Story Telling It seems that the most popular brands use storytelling to interact with customers. The TV ads are also based on stories. Social media marketing makes pictures or videos in a shareable form that interlink with its followers and can go viral. Moreover, a brand can support its fans to share their own brand story through user-generated content and electronic word of mouth (Zahay et al., 2022). Nowadays, visual stories telling getting more in trend; instead, it is a way to capture the user's attention and help them remember the message. For example, the Nike brands have great visual storytelling; the brands use impressive images and tell their story in an informative and understandable way, which helps Nike gain their consumer interaction. People think about the Nike shoes by viewing the story because they think they may be comfortable and more elastic. The brand uses storytelling to allow its audience to dream. Social Media Marketing with Photos and Other Images Using images and videos helps marketers to increase their customer engagement, as it is shown in statistics which are as follows: A Facebook post with a picture has 2.3 times more attention than a post without a picture. A tweet with pictures gets 150% more retweets than those without a photo. Users are 65% more likely to remember a message with visual images. Sharing Online Videos Generating strong video content is inspiring, but this is only the starting; the video must be found online and viewed. Some content is so creative, funning, or engaging that it spreads organically; not all online producers are so fortunate. People can share content for three main reasons: they share content to help others by providing information, expressing their own identity, and creating an emotional connection with the brand. Best Practices for Video Marketing. It is necessary to match the production tools to the video's intent for video marketing. The second step is to design and create videos first with the mobiles. The third one is to design and make videos for the platforms they are to present. Post videos on several media and the company website also. Enhance videos to be found in search. Encourage viewers to share videos. References Zahay, Roberts, Barker, P., & Barker. (2022). Social Media Marketing (A Strategic Approach) (3rd ed., pp. 182-212). CengageMore Articles From Marketing
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