Question.347 - Topic 6 DQ 2 In your own words, define the term reference groups. Think about your purchase decisions and list at least two groups that influence what you buy. For each group, identify whether the influence is comparative, normative, or both, and explain why. In replies to peers, discuss the similarities and differences you see between your reference groups and those of your peers. Explain what you think accounts for these differences.
Answer Below:
Hello xxxxx Reference xxxxxx are xxxxx groups xx which x single xxxx or xxxxx or xx individual xx compared xxxx ideal xxxxxx to xxx groups xxxxx have xxxx degree xx source xxxxxxxxxxx If x group xx called xx reference xxxxx it xxx earned xxxxxxxxxxxxxxx believability xxxxxxxxx and xxxxxxxxxx impact xxxxxxxxx Wisenblit xx purchase xxxxxxxxx are xxxxxxxxxx by xxxxxxxxxxxxx and xxxxxxxx groups xxxx word-of-mouth xxx be xxxxxxxx way xx communication xxx that xxxxxxxxxx many xxxxxxxxx while xxxxxx purchasing xxxxxxxxx This xxxxxxx one xxxxxx come xxx tells xxxxx his xxx experience xxxxx the xxxxxxx That xxxxxxxxxx can xx shared xxxxxxx any xxxxxx media xx directly xx a xxxxxx or xx a xxxxxxx review xxxxx This xxxxxxx others xxx to xxx the xxxxxxx indirectly xxxxx they xxxx not xxx satisfied xxxx what xxxx bought x usually xxxxxx this xxx almost xxxxx whenever x want xx buy xxxxxxxxx I xxx multiple xxxxxx and xxxx some xxxxxxxxxxxx and xxxx select xxx at xxx end xxxxxxxx group xxxxxxxxxx my xxxxxxxxxx decision xxxx not xxxx mine xxx almost xxxxxxxx Symbolic xxxxx is x group xx which xx individual xx unlikely xx belong xxx whose xxxxxx and xxxxxxxxx that xxxxxx adopts xxxxxxxxx Wisenblit xxx us xxx I xx model xx order xx prepare xxxxxx I xxxxxx other xxxxxxxx models xxx were xxx professionally xxxxxxxxxx but xxxxx attitude xxxxx have xxxxxxxx me xx I xxx to xxxx some xxxxx from xxxx like xxx kind xx dress xxxx wear xxxx Cited xxxxxxxxx L x Wisenblit x Consumer xxxxxxxxx Pearson xxxxxxxxx LimitedMore Articles From Marketing
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