Question.5067 - Discussion #1: We are all Consumers - Discussion Group A: 13This discussion should address these topics and questions:Part A: Introduce yourselfInclude things such as: What is your name, major, and where you are from? What do you want to get out of the course? What is one thing you would like us to know about you? Let your passion and personality shine here!Part B: Consumer Choice and MarketingAs consumers, we are constantly making decisions that lead to product purchases. As marketers, we want to influence those choices in ways that benefit our organization. We influence these choices through the prices we charge for our products, the places we sell our products, the tools we use to promote our products and through the actual products we sell. One important question we must ask is, do the number of products we offer influence the consumers decision to purchase products? Research indicates that having a larger assortment of products will draw more customers to a display. Surprisingly, this does not lead to increasedpurchase behaviors. As a matter of fact, research shows that a larger display, for example, with 100 different types of jelly, will increase the number of people that browse, but a smaller display, for example, with 20 different types of jelly, will increase the number of people who actually purchase a product. QUESTIONS:Do you prefer more choices or fewer choices as a consumer (when and why)?What are some key conclusions made by Prof. Iyengar in the conclusions section of the video?Based on your reading of the textbook so far, what is one course concept that applies to those conclusions?
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A x am x senior xx the xxx Collat xxxxxx of xxxxxxxx and xxxxxxxx a xxxxxx in xxxxxxxx Management x am xxxx and xxxxxxxxx living xx Trussville xx I xxxx to xxxx a xxx of xxxxxxxxx about xxxxxxxxx to xxxxxx help xxx company x am xxxxxxxx with xxx our xxxxxxx out xxxxx I xxxxxxx that xxxxxxxxx is x huge xxxx of x company xxxx you xxx not xx without xxx can xxx have xxx much xx One xxxxx about xx is x am xxxxxx working x am x full-time xxxxxxx have x full-time xxx and x part xxxx job x like xx stay xxxx I xx very xxxxxxxxxx about xxxxxxx others xxx making xxxx people xxx taken xxxx of xx any xxx that x can xxxx Looking xxxxxxx to x great xxxxxxxx God xxxxx B xx a xxxxxxxx getting xxx exact xxxxx we xxx looking xxx matters x lot xx if xxx number xx choices xx more xx increases xxx chances xx a xxxxxxxx finding xxx same xxxxx they xxxx looking xxx An xxxxxxx would xx if x customer xx looking xxx a xxxxxxx in xxxx XL xxx the xxxx only xxx t-shirt xxxxx up xx size x Because xx this xxx customer xxxxx not xxxxxxxx anything xxxx that xxxx and xxxxx go xx a xxxx with xxxx choices xx the xxxxxxxxxx of xxx video xxx professor xxxxxx counters xx argument xxxxx how xxxx choices xxx a xxxxxxxx are xxxxxx by xxxxxxx about xxxxxx overload xxx how xxx many xxxxxxx can xxxx the xxxxxxxx make xxxx choices xxx customer xxxxx feel xxxx committed xx the xxxxxxx they xxxx and xxx customer xxxxx be xxxx satisfied xxxx the xxxxxxx they xxxx She xxxx talks xxxxx how x person xxx tackle xxx problem xx choice xxxxxxxx by xxxxxxxxx a xxx things xxxx removing xxxxxxxxx options xxxxxxxxxxxx the xxxxxxxx well xxx helping xxxxxx by xxxxxxx them xx a xxxx systematic xxxxx this xxxxx more xxxxx because xx a xxxxxxxx is xxxxxxxxxx then xxx many xxxxxxx can xxxxx their xxxxxxx so xx reducing xxxxxxxxxxx products xxx categorizing xxx options xxxx help xxx customers xxxx better xxxxxxx Columbia xxxxxxxx School xxx concept xx The xxxxxxxx Decision xxxxxxx talks xxxxx various xxxxxx like xxxxxxxxxxx a xxxx creates x problem xxx the xxxxxxxx Some xxxxxx also xxxxxxx how xxxxxxxxx only xxxxxxxxx make xxxxxxxx choices xxx can xxx confused xxxxx what xx buy xxx what xxx to xxx The xxxxx further xxxxxx into xxx consumers xxx have xxxxxx thoughts xxxxx making x purchase xxx how xxxxx are xxxxxxx that xxxx regret xxxxxx that xxxxxxxx with xxx example xx how xxxx a xxxxxxxx is xxxxx out xxx an xxxxxxxxx dinner xxx then xxxxxxx slow xxxxxxx and xxxx food xxxxxxx in xxxxxxxxxxxx dissatisfaction xxx regret xxxx the xxxxxx The xxxxx is xxxx less xxxxxx to xxxxx that xxxxxxxxxx again xxxxxx et xx References xxxxxx J x Perreault xx W x McCarthy x J xxxxxxxxxx of xxxxxxxxx A xxxxxxxxx Strategy xxxxxxxx Approach xx ed xxxxxx Hill xxxxxxxx Business xxxxxx Sheena xxxxxxx on xxxxxxxxxxxx Consumer xxxxxx YouTube xxxxxxxxx August xxxx https xxx youtube xxx watch x vQI xxxxxxx t xMore Articles From Marketing
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