Question.3152 - As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing. As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals. Identify one (1) of the major social media outlets and write a five to six (5-6) page paper in which you: Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Describe the legal environment of business, the sources of American law, and the basis of authority for government to regulate business. Explain basic court procedures, types of courts, and alternative dispute resolution methods. Use technology and information resources to research issues in business law. Write clearly and concisely about business law using proper writing mechanics.
Answer Below:
Prevalence of Social Media Social media marketing refers to the procedure of gaining website traffic or attention through social media sites. Social media marketing programs more often than not center on labors to craft content that attracts notice and encourages viewers to share it with their societal groups. A commercial communication spreads from user to user and most probably resonates since it appears to come from a trusted, third-party source, as contrasting to the brand or company itself. Hence, this structure of marketing is obsessed by word-of-mouth, meaning it results in earned media rather than remunerated media. Social media is a stage that is with no trouble available to anybody with internet access. Greater than before communication for organizations promotes brand consciousness and frequently, better customer service. In addition, social media serves as a comparatively reasonably priced stage for organizations to put into practice advertising campaigns. Use of Facebook as a social media: Facebook profiles are far more thorough than Twitter accounts. They permit a creation to provide videos, photos, and longer descriptions. Videos can show when a creation can be used as well as how to use it. These also can comprise testimonials as other group can remark on the product pages for others to see. Facebook can connect back to the creation’s Twitter page as well as send out event reminders. Facebook promotes a product instantaneously and brings clientele in. As marketers see more worth in social media marketing, advertisers carry on to augment chronological ad pay out in social by 25%. Strategies to expand the reach with Sponsored Stories and obtain new fans with Facebook ads add to an uptick in expenditure across the site. The study attributes 84% of "engagement" or clicks to Likes that link back to Facebook publicity. Today, Prevalence of Social Media Page No.3 brands raise fan counts on average of 9% monthly escalating their fan base by two-times the amount yearly. The components of a legally astute media manager: Get social: Social media marketing planning creates the most precious type of brand consciousness for your brand, where your ‘whole customers’ bear the torch on your behalf. These “brand ambassadors” are your model because they turn out to be your voice and pass your communication on to everybody in their societal group. Expand base: Intensify your modified social media planning through very well-organized social media publicity platforms that includes a forceful call for your ‘whole customer’ to act. We help brands aim their ‘whole customer’ based on age, sexual category, locality, interests, behavior and even what they are typing in real time. We strengthen that social media marketing is word of mouth on steroids. Hence, we promote interactivity – create conversations, share features to boost your brand’s attendance to not only to target your ‘whole customer’, but also to curate and distribute that ad with their societal group. Engage & interact: Understand that social media is all about public and social media websites give a stage for persons with a general liking to come collectively and network. Hence, it is of greatest significance that the brand has a face, a welcoming voice, only one of its kind tones and method of communicating and personal feel. Leverage social media applications: Increase interactivity and communication through modified social media applications. They dole out diverse purposes for example monetization, escalating brand awareness, creating contests, giveaways or simply to make a fun user incident. Prevalence of Social Media Page No.4 Dispute Resolutions for transactions via social media: Online dispute resolution (ODR) is a division of dispute resolution which uses technology to make easy the decree of disputes amid different groups. It first and foremost involves compromise, intervention or adjudication, or a mixture of all three. In this value it is frequently seen as being the online corresponding of alternative dispute resolution (ADR). Nevertheless, ODR can also supplement these customary methods of resolving disputes by applying novel techniques and online technologies to the procedure. ODR is a broad field, which may be useful to a variety of disputes; from interpersonal disputes as well as customer to customer disputes (C2C) or wedded division; to court disputes and interstate conflict. It is supposed that well-organized methods to resolve online disputes will impact in the growth of e-commerce. As the implementation of ODR is not restricted to disputes arising out of business to consumer (B2C) online transactions, it seems to be chiefly appropriate for these disputes, as it is rational to use the similar standard (the internet) for the decree of e- commerce disputes when groups are often situated distant from one another. Role of Federal Government: Whilst the federal government and a lot of state Governments are moving forward by means of electronic financial transactions, for example accepting tax payments, smaller governments face real hurdles to rolling out e-commerce applications. One test local Governments face is dealing with credit card fees. Many are stressed to give good reason for charging user fees for the small amount of dealings they process. Agency relation: Social media marketing is the procedure of gaining notice by means of social media websites. Digital Marketing or Social media promotion offers businesses the option to efficiently get in touch with and convert their vastly targeted ‘whole customer’ as defined in the Prevalence of Social Media Page No.5 Target Customer Model. It consequently offers a massive return percentage in comparison to most other methods of marketing and advertising. Furthermore, it offers diagnostic capabilities serving businesses stay resolutely in charge of with more advice. Social media is altering not only how brands and publishers market to customers, but it is also altering the way that they function in total. As social media grows up, the associations between brands and their agencies around it are varying as well. Marketers are investing more in the conduit from equally a budget and a resource viewpoint and are, as a consequence, frequently looking to their agency partners to take part in more of a tactical role than a hands-on day-to-day one. A lot of large brands now have their own in-house groups that handle their social accounts and actions, for instance, and are looking to their agency associates to assist say aloud how those groups are used. For agencies, social is fitting less about the day-to-day operations of managing accounts and publishing content, and further about planning and creating long-term strategies and putting in place company tribulations. Prevalence of Social Media Page No.6 Conclusion Thus, the use of social media by business organizations have become a necessity in today’s world. The main reason is the massive growth of competitive spirits amongst the business organizations and the desire to be at the top of the tree. The social media gives access to a large group of people in a considerably small amount of time. Thus, it also turns out to be very cost effective in the long run. Thus, the business associations are further motivated to make the best possible use of such a resource. A coin has two sides. Thus, everything in this world comes with its pros and cons. The negative word spreading about social media is that they are duping innocent people with false claims. It is here that the role of Government organizations comes to the fore. The Government needs to ensure that all the prevalent regulations have been put into practice and also the regulations are constantly modified with the change in various aspects of social media. Thus, social media is a great boon to human life if we make proper and judicious use of it. Prevalence of Social Media Page No.7 References ? Abramsom Mark A, E-Government,2003,2003, Page-19 ? Friberg Emil, International Electronic Commerce, 2001, Page-76 ? Lynch Katherine L, The Forces of Economic Globalization, Page-367More Articles From Social Media
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