Question.5434 - Week 5: TA- Pyramid of Communications Objectives (PCO)DetailsWeek 5: TA- Pyramid of Communications Objectives (PCO)The objective of this assignment is for you to demonstrate your understanding of the different levels of the Pyramid of Communications Objectives (PCO) by finding and describing TV commercials that are representative of different levels.After carefully reviewing this module's Kroff lecture entitled, "Pyramid of Communication Objectives," review commercials from one of the more recent Super Bowl (compilations are easily accessible online via sites such as YouTube using search phrases such as “super bowl ads 2024 or 2023”). Find one ad that focuses on the cognitive levels of the pyramid (i.e., awareness and/or knowledge), one that focuses on the affective/feeling levels (i.e., liking and/or preference), and one that focuses on the conative/behavior levels (i.e., trial and/or usage). Describe details from each ad that support its assigned level. Good answers will include evidence not only of your chosen level but also evidence that your chosen level was emphasized more than other levels.Your completed paper should be 1 to 2 pages long, double-spaced, using 12pt font. Use the following format to provide detailed information for each ad:URL for ad #1:Brand represented:Cognitive (Think) Level of PCO emphasized (awareness and/or knowledge):Evidence (actions, words, music, etc.) that supports chosen level over other levels: URL for ad #2:Brand represented:Affective (Feel) Level of PCO emphasized (liking and/or preference):Evidence (actions, words, music, etc.) that supports chosen level over other levels: URL for ad #3:Brand represented:Conative (Do) Level of PCO emphasized (trial and/or usage):Evidence (actions, words, music, etc.) that supports chosen level over other levels:
Answer Below:
TA xxxxxxx of xxxxxxxxxxxxx ObjectivesMGMT xxxxxxxxx Pyramid xx Communication xxxxxxxxxxxxx for xx https xxx youtube xxx watch x iW xxxxx CkBrand xxxxxxxxxxx DoorDashCognitive xxxxx Level xx PCO xxxxxxxxxx awareness xxx or xxxxxxxxx AwarenessEvidence xxxxxxx words xxxxx etc xxxx supports xxxxxx level xxxx other xxxxxx The xxxxxxxx Super xxxx ad xx for xxxxxxxxx of xxx expansion xx services xxxx the xxxxx is xxxxxxxx It xx a xxxxxx lively xx and xxx way xx is xxxxxxxxxxxxxx keeping xxxxxxx on xxxxx toes- xxxxx them xx things xxxxx than xxxx that xxxx can xxx delivery xxx like xxxxxxxxx and xxxxxxxxxxx Vibrant xxxxxxx rapid xxxxxxxxxxx and xxxxxxxxx background xxxxx evoke xxxxxxxxxx and xxxxxxxxx The xxxxxxxxx in xxxx ad xx straightforward xxx informational xxxxxxxxxxx brand xxxxxxxxx over xxxxxxxxx appeal xx direct xxxxx to xxxxxx Little xxxxxxxx is xxxxxx on xxxxxxx an xxxxxxxxx connection xx urging xxxxxxxxx usage xxxxxx the xxxxxxxxx level xxx most xxxxxxxxx URL xxx ad xxxxx www xxxxxxx com xxxxx v x cz xxxxxxxx represented xxxxxxxxxxxxxxxxxx Feel xxxxx of xxx emphasized xxxxxx and xx preference xxxxxxxxxxxxxx actions xxxxx music xxx that xxxxxxxx chosen xxxxx over xxxxx levels xxx Budweiser xxxxx Bowl xx uses xxxxxxxxxxx engaging xxxxxxxxxxxx with xxx well-known xxxxxxxxxxx and x heartwarming xxxx of xxxxxxxxxx and xxxxxxxxxxxx A xxxxxxxx slow-motion xx with xxxxxxxxxxx music xxxx no xxxxx raise xxxxxxxxx and xxxxxxxx emotions xx is xxx about xxxxxxxx new xx do xxxx the xxxxxxx or xxx immediate xxxx to xxxxxx Instead xx builds xxxxxxxxxxx bond xxxx the xxxxxxxx by xxxxxxx brand xxxxxxx and xxxxxxxxxx through xxxxxxx at xxxxxxxxxxxx rather xxxx convincing xxxxxxx rational xxxxxxxxxx or xxxxxx use xx the xxxxxxx URL xxx ad xxxxx www xxxxxxx com xxxxx v xx JB-lgtQBrand xxxxxxxxxxx Disney xxxxxxxx Do xxxxx of xxx emphasized xxxxx and xx usage xxxxxxxxxxxxx actions xxxxx music xxx that xxxxxxxx chosen xxxxx over xxxxx levels xxxxxx 's xxxxx Bowl xxxxxxxxxx is xx articulation xx a xxxx call xxx subscription xxx consumption xx the xxxx The xxxxxxxxxx shows xxxxxxx unique xxxxxxxx that xxxx Disney xxxxxxxx while xxxxxxxxxx exciting xxxxx of xxxxxxx movies xxx shows xxx call xx action xx pretty xxxx articulated xxxx the xxxx prompts xxxxxxxxx commanding xxxxxxx to xxxxxxxxx now xxxx this xx will xx more xx a xxxxx on xxxxxxxx than xxxxxx building xxxxxxxxx or xxxxxxxxx connection xxxxxxx of xxx high-energy xxxxxxxxxx and xxxxxxx editing xxxx to xxxxxxxxx what xx unique xxxx the xxxxxxxxx service xxxx strong xxxx toward xxxxxx and xxxxx stands xxx and xxxxx reason xxx making xxxx ad xxxxxxxxx the xxxxxxxx level xx the xxxxxxx of xxxxxxxxxxxxx ObjectivesMore Articles From MKTG 6200 Strategic Marketing Management
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