Question.5447 - Week 4: Case Discussion (Uncle Betty's)- Q2 - Project Team 12NOTE: The Uncle Betty's case can be accessed in the course packet you purchased from HBP.DISCUSSION OBJECTIVESThe purpose of this discussion is for you to demonstrate how dimensions of a perceptual map help brands compare themselves with competitors as part of effective product positioning.DISCUSSION GUIDELINESThis week's HBP reading (Product Positioning, pp. 17-20) details perceptual mapping as a method for representing how different brands within a product category might be positioned in the mind of consumers. This, in turn, helps specific brands compare themselves with competitors across important product dimensions.Q2: Choose two of the following dimensions where you feel Uncle Betty's rates high on both. Which two competitors mentioned in the case are the most similar to Uncle Betty's on those same dimensions? Finally, what evidence is there that suggests that Uncle Betty's can effectively compete with those brands on those dimensions?Dimensions to consider:QualityFamily FriendlyInnovationPopularityPriceYour original post should be 150 to 200 words in length. You should respond to the original posts of at least two other students, comparing and contrasting their original post with yours.
Answer Below:
A xxxx score xxx awarded xx Uncle xxxxx in xxxx the xxxxxxx and xxxxxxxxxxxxxxx categories xxxxxxxx comfort xxxx of xxxxxxxxxxxx in xx atmosphere xxxxxxxxxxx of x restaurant xxxx high-quality xxxxxxxxxxx such xx Nathan's xxx dogs xxx fresh xxxxx obtained xxxx the xxxxxxxxxxx area xxxxxxxx families xxx drawn xx the xxxxxxxxxxxxx because xx its xxxx and xxxxxxxxx ambiance xxxxxxxx decor xxx welcoming xxxxxxxxxxx for xxxxxxxx fifty xxxxxxx of xxx customers xxx families xxxx young xxxxxxxx On xxxxx parameters xxx Pickle xxxxxx and xxxxxxx are xxx competitors xxxx do xxx best xxx of xxxxxxxx Uncle xxxxxxx establishment xxxx of xxxxx places xxx casual xxxxxx facilities xxxx are xxxxxxxxx to xxxxxxxx and xxxxx a xxxxxxx selection xx menu xxxxx yet xxxxxxx of xxxx can xxxxxxx with xxx distinctive xxxxxxxxxxx innovation xxxx sets xxxxx Betty's xxxxx from xxx competition xxxxx ability xx compete xxxxxxxxxxxx is xxx to xxx fact xxxx Uncle xxxxxxx differentiates xxxxxx from xxxxx eateries xx providing xxxxxxxxx foods xxxx are xxx generally xxxxx at xxxxx establishments xxxxx items xxxxxxx the xxxxxxxx Grilled xxxxxx and xxxxx and xxxx Poutine xx addition xxx company's xxxxxxxxxxx advantage xx developed xxxxxxx strong xxxxxx loyalty xxxxx recognition xxx distinctive xxxxxxxx serviceMore Articles From MKTG 6200 Strategic Marketing Management
.ico)
.ico)
.ico)
