Question.5444 - Discussion Topic: Week 6: Case Discussion - Q1: Zentein Nutrition Inc. - Project Team 12 NOTE: The Zentein Nutrition case can be accessed in the course packet you purchased from HBP.The objective of this week's Q1 discussion question (from the Eco7 case) is to apply some of the concepts that you learned from your study of pricing (HBP: Pricing Strategy, pp. 32-38, and Kroff lecture- Economics of Pricing). Specifically, you will be demonstrating your ability to calculate costs, revenues, profits, and margins based on the availability of select information.Q1- Unlike prior discussions, your ultimate goal of this one is to come up with one completed "Contribution Analysis and Projected Profitability" worksheet for your assigned discussion group. There are two steps to completing Q1:Step 1: Carefully familiarize yourself with the Zentein case and then complete your own own worksheet. Prior to beginning your work on the worksheet, carefully review the recording below, where you will find specific instructions along with tips for completing the worksheet. For help in completing the worksheet, you should refer to section 2.4. (Setting the Price) of the HBP reading, Pricing Strategy. Perhaps of equal or more value, you should review the Kroff lecture entitled, "Economics of Price" where I use an example to illustrate needed key concepts. NOTE: Simply posting a blank worksheet to allow yourself access to the posts of others will result in a zero for the entire Q1 discussion. Initial posts will be graded based on perceived effort in completing your worksheet along with descriptions of how answers were calculated. Wrong answers will not be penalized as long as an explanation is given for how those answers were calculated.Step 2: Once your individual worksheet is submitted (which will be your original post), you will be able to see the submitted worksheets of other members of your group. You can then compare worksheets and work together to develop one completed worksheet for the group. This should be done by communicating with each other in the discussion thread. Once you all agree on your group's final completed workshop, one member of the group needs to attach it as the final comment in your discussion with a clear declaration that it is your group's final worksheet. Besides your initial posts, your participation in your group's discussion along with the accuracy of the final, completed worksheet will also contribute to your overall individual Q1 discussion grade. Be sure to include an explanation of how you came up with the answers in your final completed worksheet. FINAL NOTE: This assignment should be completed without searching Google or other sources to find a completed worksheet from the case. I obviously can't monitor this but you will only be preventing your own learning and the learning of your group members by cheating. So, please play fair.ZenteinBars_Case_WorksheetDownload ZenteinBars_Case_WorksheetWorksheet OverviewEconomics of Pricing
Answer Below:
Analysis x Zentein xxxxxxxxxxxxxxxx Nutrition xxxx Contribution xxxxxxxx and xxxxxxxxx ProfitabilitySee xxxx to xxx suggested xxxxxxxxxx steps xxx Listed xxxxxxxxxx Relevant xx All xxxxxxx Website xx Amazon xxxxxxx Website xxxxxx Box xxxxxxx Website xxxxxxx Order xxxxxx CAPhysical xxxxxx Store xxxxxx Box xxxxxxxx Retail xxxxx Average xxxxx Selling xxxxx Don't xxxxxx to xxxxxx in xxxxxxxx fee xxx website xxxxxxxxxxxxx costs xxx box xxxx that xxx selling xxxxx to xxx retailer xx substantially xxxxx relative xx the xxxxx sellings xxxxxx Why xx that xxx Materials x All xxxxxxx labour x All xxxxxxxx Website x Company xxxxxxx Amazon xxxxxxx Fees x Amazon xxxxxxxxxxx by xxxxxx FBA xxxx p xxxxxx Total xxxxxxxx Costs xxxx Contribution xxxxxxxxxxxx Margin xxxxx CostsInsurance x All xxxxxxx Rent x Transportaiton x All xxxxxxx Fees x Samples x Company xxxxxxx Social xxxxx Management x All xxxxxx Seller xxxxxxxxxxxx p xxxxxx Total xxxxx Costs xxxxxxxxxx point xx of xxxxxxx orders xxxxxxxxxx point xx of xxxxxxx orders xxxxxxxxx Profitability- xxxxxxx WebsiteHigh xxxxxxxxxxxxx ProjectionAnnual xxxxxx Sales xxxxx Revenue xxxx Variable xxxxx Total xxxxx Profit xxxxxxxxxxxx Less xxxxx costs xxxxxx Potential xxxxxxxxx Profitability- xxxxxx CaHigh xxxxxxxxxxxxx ProjectionAnnual xxxxxx Sales xxxxx Revenue xxxx Variable xxxxx Total xxxxx Profit xxxxxxxxxxxx Less xxxxx Costs xxxxxx Potential xxxxxxxxx Profitability- xxxxxxxx Retail xxxxx PartnersHigh xxxxxxxxxxxxx ProjectionNumber xx Stores xxxxxx Orders xxx Store xxxxxxxxx means xxxxx other xxxx not xxxxx per xxxx Total xxxxxx Orders xxxxx Total xxxxxxx Be xxxx you xxx using xxx Average xxxxx s xxxx above xxxxxx than xxxxxx box xxxx Variable xxxxx Total xx sure xxx are xxxxx the xxxxxxx order x from xxxxx rather xxxx single xxx Gross xxxxxx Contribution xxxx Fixed xxxxx Profit xxxxxxxxx Step xxxxxxxxx whether xxxx cost xxxxxx in xxxxxx C xx relevant xx all xxxxxxxxxxxx channels xxxx the xxxxxxx website xx only xxxxxx and xxxxxx answers xx column x Hint xxxxx to xxx page xxxx to xxxx cost xx column x for xxxx in xxxxxxxxxxx relevant xxxxxxxx Step xxxxxxxx variable xxxxx rows xxxx and xxxxxxxxx the xxxxx variable xxxxx row xxx the xxxxxxx Website xxxxxx Box xxxxxxxxxxxx channel xxxxxxx E xxxx Identify xxxxx costs xxxx thru xxx calculate xxx total xxxxx costs xxx for xxx Company xxxxxxx Single xxx distribution xxxxxxx columns x Step xxxxxx steps xxx for xxx distribution xxxxxxxx represented xx columns x thru x Step xxxxx numbers xxxxxxxx in xxx case xxx calculations xxxx upper xxxx of xxxxxxxxx fill xx rows xxxx for xxxx Projection xxxxxx C xxx Low xxxxxxxxxx Column x for xxx Company xxxxxxx distribution xxxxxxx Step xxxxxx step xxx the xxxxxx CA xxxxxxxxxxxx channel xxxx thru xxx the xxxxxxxx Retail xxxxxxxxxxxxx Order xxxxxxxxxxx channel xxxx thruMore Articles From MKTG 6200 Strategic Marketing Management
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