Question.5452 - Discussion Topic: Week 2: Case Discussion (Crescent Pure)- Q1 - Project Team 12Discussion ObjectiveThe customer should be the first C considered for any five C’s analysis. The objective of this discussion assignment is for you to demonstrate your ability to conduct a customer analysis and apply your findings to a product-positioning situation. Assignment Guidelines:In the case of Crescent Pure, consider the differences and similarities between potential customers if Crescent Pure is positioned as an energy drink vs. a sports drink. Based on these similarities and/or differences, combined with the perceived feature and/or benefits of the Crescent Pure beverage itself, answer the following question:Q1: Should Crescent Pure position itself as an energy drink or as a sports drink?Your answer should include, as evidence supporting your choice, specifics related to potential customers and the Crescent Pure beverage features and benefits reported in the case. You should also incorporate applicable concepts from this week’s HBP reading and lecture(s) regarding a five-C’s analysis.Your initial post should be 150 to 200 words in length. You should reply to the initial posts of at least two other members of your discussion group.
Answer Below:
Crescent xxxx should xxxxxxxx itself xx a xxxxxx drink xxxxxxxxx customers xxxx be xxxxx and xxxx diversified xx this xxxxxxxx as xxxxxx drinks xxxx a xxxxx target xxxxxxxx both xxx and xxxxx plus x younger xxx category xx to xxxxxx drinks xxx be xxxxxxxxx as xxxxxxxxx and xxxxxxxxx which xxxx Crescent's xxxxxxx ingredients xxx sugar xxxxxxx and xxxxxxxxx benefits xxx features xx Crescent xxxxxxx added xxxxxxxxxxxx and x gentle xxxx with xxxxxxx caffeine xxxxx is xxxxxxx for xxxxxxxxxxxxxxxx consumers xxxxxxx for xxxxxxxxxxx enhancement xxxxxxx the xxxx amount xx stimulants xx conventional xxxxxx drinks xxxxxx consumers xx sport xxxxxx consume xxxx more xxxxxxxxxx than xxx other xxxxx type xxxx leading xx more xxxxxxxx quantity xxx by xxxxxxxxxxx a xxxxxx market xxxxxxxxx On xxx other xxxx the xxxxxx drink xxxxxxx targets xxxxx aged xx years xxx is xxxxxxxxxx with xxxx caffeine xxxxxxx and xxx emphasis xx health xxx low xxxxxxxx content xxx organic xxxxxx of xxxxxxxx would xxx appeal xxxxxxxx to xxxxxxxxx energy xxxxx users xxxxxxxxxxx Crescent xx a xxxxxx drink xxxx enable xx to xxxx customer xxxxxxxxxxxx better xxxxx the xxxxxxxx base xxx tap xxxx the xxxxxxxxxx demand xxx healthy xxxxxxxxxx beveragesMore Articles From MKTG 6200 Strategic Marketing Management
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