Question.5450 - Week 3: Case Discussion (WoodBarn India) - Q1 - Project Team 12NOTE: The WoodBarn India case can be accessed in the course packet you purchased from HBP.The objective of this discussion is for you to demonstrate and enhance what you have learned about market segmentation and targeting.Exhibit 4 of the case (pp. 8-9) illustrates and discusses the real estate sector in India by segmenting it "behaviorally," resulting in residential, commercial/retail, hospitality, and SEZ segments. Within the residential segment, the names of the three sub-segments (luxury, standard, and low cost) suggest that income was the primary variable used to create them. Income is an example of a demographic variable. .As pointed out in this week's readings/lectures, there are at least five methods (demographic, geographic, psychographic, behavioral, and benefits) that can be useful for segmenting consumer markets.Q1- What are two additional variables (besides income) that you would suggest Woodbarn consider that would make the resulting segmentation of the residential market more valuable and which segmentation method (demographic, etc.) does each of your choices represent? To formulate your Q1 answer, consider two characteristics (or variables) of potential Woodbarn customers mentioned in the case that you think are most important to helping Woodbarn classify and target the best customer segments. Next, classify these characteristics (or variables) as demographic, geographic, psychographic, behavioral, or benefit-based, using the definitions from this week's assigned readings/lectures. Finally, use specific evidence from the case to defend your variable choices.Consider using the headings below for your original post:Characteristic/Variable #1 Name (ex. Income) and Type (ex. Demographic):Evidence supporting its importance:Characteristic/Variable #2 Name and Type: Evidence supporting its importance:Your initial post should be 150 to 200 words in length and you should respond to the original posts of at least two other students by Sunday at 11:59pm (MST)
Answer Below:
Characteristic xxxxxxxx Lifestyle xxxxxxxxxxx Psychographic xxxxxxxx Supporting xxx Importance xxxxxxxxx of xxxxxxxx probably xxxx specific xxxxxxxxxx that xxxxxxx eco-friendliness xxx modern xxxxxxxxx appeal xxx instance xxx case xxxxxxxx that xxxxxxxx advertises xxx products xx environmentally xxxxxxxx wooden xxxxxxxxxx for xxxxx customers xxx lead xxxxxxxxxxx and xxxxxxx lifestyles xxxxxxx this xxxxxxxxx of xxxxx tastes xxx preferences xxxxxxxxx who xxxxx appreciate xxx ecological xxxxxxxxxx of xxxxxx made xx wood xxxx easily xxxxxxx to xxxxx particular xxxxxx of xxxxxxxxx Characteristic xxxxxxxx Geographic xxxxxxxx Geographic xxxxxxxx Supporting xxx Importance xxxxxxxx has xxxxxxxxxxxx executed xxxxxxxx in xxxxxxx like xxxxx and xxxxxxx Kerala xxx Goa xxxxxxxxxx that xxxxxxxxxx considerations xxx a xxxxx determinant xx demand xxx company's xxxxx on xxxxxxx suited xx wooden xxxxxxxxxx shows xxx importance xx segmenting xxxxxxxxx by xxxxxxxx Regions xxxx cooler xxxxxxxx or xxxxx where xxxxxxxxxxx concrete xxxxxxxxxxxx faces xxxxxxxxxx like xxxxxxxxxxxxx terrains xxx prime xxxxxxx for xxxxxxxx These xxxxxxxxxxxxx and xxxxxxxxxx variables xxxxxxxx can xxxx WoodBarn xxxxxx identify xxx target xxxxx customers xxx will xxxx match xxx uniqueness xx its xxxxxxxxxMore Articles From MKTG 6200 Strategic Marketing Management
.ico)
.ico)
.ico)
