Question.2297 - OVERVIEW Your research paper must be 10–12full pages long (not including the title page, abstract, or references pages)covering a topic on corporate communication you selected for Module 3: Week 3 Research Paper: Annotated Bibliography Assignment. The paper must be written in APA-7 format. INSTRUCTIONS Atitle page, abstract, introduction, body of the paper, conclusion, and references must be included in your paper. You are required to utilize at least 25 academic, peer-reviewed articles you selected for your Annotated Bibliography Assignment.The research you found during this course and utilized in Discussions can be used for the paper.There should be a focus and flow that ties all of the research together around the topic you selected.As in the Discussions, your research should comefrom scholarly sources such as: the Harvard Business Review, Academy of Management Journal, Academy of Management Review, Journal of Management Studies, etc.All articles should come from the Liberty University Online Library and should be no more than five years old. Your research paper must include biblical integration that elaborates on the topic you have selected. Quoting and/or citing biblical verses without elaboration or connection to the topic is not considered a sufficient biblical integration. Note: When you reference the Bible for biblical integration, it is the holy Word of our Lord and Savior Jesus Christ and it is not considered an academic, peer-reviewed source. Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Answer Below:
TABLE OF CONTENTS Introduction......................................................................................................................................3 Discussion........................................................................................................................................3 a) Some effective strategies that are used in the social media marketing.................................3 b) The way that can be applied to manage public relations and brand image through social media............................................................................................................................................3 c) Consumer purchasers that are affected by the marketing through social media ..................4 Conclusion .......................................................................................................................................4 References........................................................................................................................................5 3 RESEARCH PAPER: OUTLINE ASSIGNMENT Introduction This paper is about three different journal outline that has three different fields of research. Initially, the study selected three articles and then provide some information about them. By following these three articles the study will be going to find some main ideas and some secondary ideas regarding those studies. This is the main discussion part of that study. Discussion a) Some effective strategies that are used in the social media marketing Creative strategies The research focused on creative ideas as the marketing idea of companies that can be further used to enhance their business in between the wide range of target audiences. While a strategy is focusing on creativity that has the ability to attract more customers (). The author of this research focuses on the way creative strategies are used for marketing purpose and provide a statistical analysis according to the finding. Social media marketing Social media is the biggest platform to promote a business nowadays and the author focuses on that specific platform in the research. Social media can able to connect people worldwide and for that reason, this is the best way for marketing new and innovative strategies of a business. The author shows how social media can promote the creative strategies of businesses and help to reach the business to the target audience and make more profit from that. b) The way that can be applied to manage public relations and brand image through social media Public relation management In the study by Kaul, 2016, the researcher describes the impact of social media on the public relationship. That means the research shows how social media can affect the communication between people worldwide. This research provides some specific theoretical evidence according to the topic and thoroughly describes the factors of social media that mainly have an impact on public relations. Brand image management Like public relationships, social media platform also has a huge impact on the brand image of businesses (Kaul, 2016). Social media can promote a business and also 4 RESEARCH PAPER: OUTLINE ASSIGNMENT can decrease the customer audience with fake news as well. There are several advantages and disadvantages of using social media for brand advancement. The study is about the effect of social media on the advancement of a brand. c) Consumer purchasers that are affected by the marketing through social media Digital Marketing In the case of that research, the author mainly elaborates that how the digitalization of marketing systems can have an impact on customer purchases (Nizar, &Janathanan, 2019). Digitalization of marketing systems is very essential nowadays. This study highlights the overview of digital marketing through several platforms. Consumer purchase decision Digital marketing can predict the purchase pattern and further decisions of a consumer as well. This research provides a brief idea about how the digitalization of marketing can predict the consumer purchase pattern and consumer decision-making. Conclusion All three researchers are focused on the various sites of social media marketing. The studies are sufficient to lurch about the marketing pattern through social media platforms. Also, those studies provided some analytical information after statistical and theoretical analysis on the focus of social media marketing, and that finding of analysis provides a clear idea about the purpose of these researches. 5 RESEARCH PAPER: OUTLINE ASSIGNMENT References Journals Ashley, C., &Tuten, T. (2014). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology & Marketing, 32(1), 15. Retrieved from: https://www.academia.edu/36529958/Creative_Strategies_in_Social_Media_Marketing_ An_Exploratory_Study_of_Branded_Social_Content_and_Consumer_Engagement [Retrieved on: 11.04.2023] Kaul, A. (2016). Managing Public Relations and Brand Image through Social Media. Www.academia.edu, 4(3). Retrieved from; https://www.academia.edu/31420212/Managing_Public_Relations_and_Brand_Image_th rough_Social_Media_A_volume_in_the_Advances_in_Marketing_Customer_Relationshi p_Management_and_E_Services_AMCRMES_Book_Series [Retrieved on: 11.04.2023] Nizar, N., &Janathanan, C. (2019). Impact of Digital Marketing on Consumer Purchase Decision. International Journal of Innovative Technology and Exploring Engineering, 9(2S2), 453. Retrieved from: https://www.academia.edu/37179412/Impact_of_digital_marketing_on_consumer_purch ase_behaviour_A_case_study_on_Dialog_Axiata_with_specific_reference_to_social_me dia_marketing [Retrieved on: 11.04.2023]More Articles From Communication
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