Question.2886 - Has social media changed the way of marketing?
Answer Below:
In today’s changing era, people have devised ways to communicate with each other in various forms. The forms keep on changing with the increased inventions and technological progress. Social media has been introduced as a new way of communicating and the marketing personnel’s have also utilized this forum to interact and market with the potential customers. The newer ways have put the era into the thought process if the ways of marketing have undergone a massive change or not. The traditional models and ways of marketing have been in place since the olden times. Their importance cannot be negated nor can their validity be ignored. However, social media up to a certain extent has occupied a major place in the mechanism. The sales people previously were less aware and so were the customers. But today with enhanced tools and connectivity options, information passes in seconds. To remain updated of the changes and developments is challenging too. The four P’s has also changed. It’s more about Experience, Everyplace, Exchange and evangelism as quoted by Brian Fethrstonhaugh of Oglivly One. But one thing that has not changed over the ears is the importance of Unique Selling Proposition. The consumer today is very different from the customers of fifty years ago. The social media has provided everyone a scope to be heard irrespective of being a corporate executive to a small clerk. Today anyone can become a powerful source of influence. Social media have 2 Name: Nathalie Riano Course name: English 102 Instructor’s name: Professor Scott Date: 15 th November 2013 allowed the organizations to establish a more direct connection with the customers. As the people have moved from passive consumers to active customers, consumer-business relationship has also undergone a massive change. Its no more a one sided game rather is a two sided interaction. Competitions thus have intensified. Organizations can now no longer make a small mistake. It shall cost them few loyal customers who would start experimenting with other brands. Today the internet and developed communication lines have completely broken the traditional linear path of purchases and sales. Today it is a rather ore vast, complex, interconnected web of wants, desires, interest, brand awareness and user engagement. The growth in brand’s use of social media has meant that brand personality has become more prominent. The main cause behind this being that today firms and brands are more accessible as a person or people and are open to one to one communication. In such circumstances achieving a balance between both the traditional and modern ways shall impose challenges to the business world. 3 Name: Nathalie Riano Course name: English 102 Instructor’s name: Professor Scott Date: 15 th November 2013 Works cited Vollmer C, Premo K,“From Campaigns to Capabilities: The Impact Of Social Media on Marketing and Beyond.”, 2012, Web 15th November 2013. Cahill M, “To what extent have Online Social Networks Changed”, Business to Consumer Marketing”, p 1-81. 2008, Web 15th November 2013 Kotler, Philip and Lee, Nancy, , Social marketing: influencing behaviors for good, 3rd ed, xii, 441, 2008, Web 15th November 2013. Evans, Dave, Social media marketing: the next generation of business engagement, 2010, Web 15th November 2013. Kotler, Philip; Roberto, Ned; Lee, Nancy, Social marketing: improving the quality of life, 2 nd ed, xvi, 438, 2002, Web 15th November 2013.More Articles From Communication
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