Question.5208 - Week 5 DiscussionDiscuss how 'mom and pop' shops/small retailers can succeed when competing for the same customer with powerhouses like Wal-Mart or Amazon and their e-business. Your discussion should address how the digitalization of a business goes beyond the demographics of the customer and how companies try to differentiate themselves from their competitors. Please refer to the textbook materials in Chapter 5, page 58, and the lecture notes associated with this chapter.
Answer Below:
In today's competitive retail environment, small "mom-and-pop" shops face significant challenges when going up against giants like Wal-Mart and Amazon...
In xxxxxxx competitive xxxxxx environment xxxxx mom-and-pop xxxxx face xxxxxxxxxxx challenges xxxx going xx against xxxxxx like xxxxxxxx and xxxxxx However xxxx can xxxxx succeed xx leveraging xxxxxxx tools xxx focusing xx differentiating xxxxxxxxxx through xxxxxxxxxxxx service xxxxxxxxx engagement xxx niche xxxxxxxxx Chapter xx The xxxxx Principles xx Digital xxxxxxxx Strategy xxxxxxxxxx that xxxxxxxxxxxxxx is xxxxx more xxxx just xxxxxxxx more xxxxxxxxx it x about xxxxxxxxxx how x business xxxxxxx value xxx interacts xxxx its xxxxxxxx Bharadwaj xx al xxxxx retailers xxx use xxxxx principles xx carve xxx a xxxxxx space xx the xxxxxx First xxxxx businesses xxx differentiate xxxxxxxxxx by xxxxxxxx personalized xxxxxxxx experiences xxxxxx Amazon xxx Wal-Mart xxxxx rely xxxxxxx on xxxxxxxxxx and xxxxxxxxxxxx strategies xxxxx businesses xxx use xxxxxxx platforms xx interact xxxx their xxxxxxxxx in xxxxxxxxxx ways xxx example x small xxxxxxxx can xxx social xxxxx not xxxx to xxxxxxx products xxx also xx engage xxxx customers xx responding xx inquiries xxxxxxx behind-the-scenes xxxxxxx and xxxxxxxxxxxx customer xxxxxxx Kietzmann xx al xxxxx personal xxxxxxx build xxxxxxxxx connections xxx loyalty xxxx large xxxxxxxxx struggle xx replicate xxxxxxxxxxxx digital xxxxx enable xxxxx retailers xx target xxxxxxxx niches xxx build xxxxxxxxxxxxxxxx brands xx embracing xxxxxxxxxx and xxxxxxxx tailored xxxxxxxx businesses xxx reach xxxxxxxxx that xxx looking xxx specialized xx local xxxxxxxxx For xxxxxxxx a xxxxx bookstore xxx host xxxxxxx author xxxxxx or xxxxxxx curated xxxx recommendations xxxxxxxx a xxxxxx customer xxxxxxxxxx that xxxxxx s xxxx catalog xxxxxx match xxxxxx Traver xxxxx retailers xxx use xxxxxxxxxx data xxxxxx than xxxx demographic xxxx to xxxxxxxxxx customer xxxxxxxxxxx and xxxxxx their xxxxxxxxx accordingly xxxxxxxxx et xx In xxxxxxxxxx small xxxxxxxxxx can xxxxxxx with xxx powerhouses xx retail xx focusing xx authenticity xxxxxxxx service xxx innovation xxxxxxxxxxxxxx allows xxxx to xxxxx personalized xxxxxxxxxxx and xxxxx deeper xxxxxxxxxxxxx with xxxxx customer xxxx creating x unique xxxxx proposition xxxx sets xxxx apart xxxx larger xxxxxxxxxxx ReferencesBharadwaj x El xxxx O x Pavlou x A xxxxxxxxxxx N xxxxxxx business xxxxxxxx Toward x next xxxxxxxxxx of xxxxxxxx MIS xxxxxxxxx https xxx org xxxx Kietzmann x H xxxxxxxx K xxxxxxxx I x Silvestre x S xxxxxx media xxx serious xxxxxxxxxxxxx the xxxxxxxxxx building xxxxxx of xxxxxx media xxxxxxxx Horizons xxxxx doi xxx j xxxxxx Laudon x C xxxxxx C x E-commerce xxxxxxxx technology xxx society xx ed xxxxxxx
.ico)
.ico)
.ico)
