Question.5209 - Select two competing companies (e.g., JCPenney vs. Nordstrom) and do the following: 1 - Define their current position in the marketplace, using Chapter 6 course materials and lecture notes as a guide; 2 - Discuss how they identify their customers. You can select any industry, and your discussion must address the issues of high/low volume customers, as discussed in the textbook. Review Page 42 in Chapter 4 and page 64 in Chapter 5.
Answer Below:
In the e-commerce landscape, two prominent companies, Amazon and Walmart, are fierce competitors within the retail industry. Both brands have managed...
In xxx e-commerce xxxxxxxxx two xxxxxxxxx companies xxxxxx and xxxxxxx are xxxxxx competitors xxxxxx the xxxxxx industry xxxx brands xxxx managed xx carve xxx significant xxxxxxxxx in xxx marketplace xxxx utilizing xxxxxxxxx strategies xx appeal xx a xxxxxxx customer xxxx Amazon xxxxx a xxxxxxxx position xx the xxxxxxxxxxx as x leader xx e-commerce xxxxxxxxxx innovating xxxx its xxxx product xxxxxxxxx customer-centric xxxxx and xxxxxxxxx supply xxxxx management xxxxxxx Durkin xx is xxxxxxxxxx for xxx strong x C xxxxx which xxxxxx everything xxxx electronics xx groceries xxxxxx it x go-to xxxxxx retailer xx contrast xxxxxxx traditionally x brick-and-mortar xxxxx has xxxxxxxxxxxx expanded xxx e-commerce xxxxxxxx in xxxxxx years xxx company x position xx defined xx its xxxxxxxx to xxxxx physical xxx digital xxxxxxxx thereby xxxxxxxxx a xxxxxxxx omnichannel xxxxxxxxxx McKeown xxxxxx Walmart x online xxxxx mirrors xxx physical xxxxxxx diverse xxxxxxx offerings xxxxxxx from xxxxxxxxx goods xx electronics xxxx companies xxxxxx a xxxxx customer xxxxxxxx from xxxxxxxxxxx to xxxxxxxxxx customers xxxxxx effectively xxxxxxxxxx its xxxxxxxxx by xxxxxxxxxx data xxxxxxxxx and xx to xxxxx buying xxxxxxxx personalize xxxxxxx recommendations xxx offer xxxxxxxx experiences xxxxxxx Durkin xx attracts xxxxxxxxxxx customers xx providing xxxxxxxxxxx prices xxxx delivery xxxxxxxx and x subscription-based xxxxxxx program xxxxxx Prime xxxxxxx on xxx other xxxx caters xx both xxxxxxxxxxx and xxxxxxxxxxxxxxx customers xx offering xxxxxxxxxxxxxx products xxx strategic xxxxxxxxx targeting xxxxxxxx who xxx looking xxx affordability xxxxxxx Durkin xxxxx Amazon xx particularly xxxxxxxxx to xxxxxxxxxx high-frequency xxxxxx shoppers xxxxxxx focuses xx bringing xxxxx to x broader xxxx diverse xxxxx of xxxxxxxxx including xxxxx who xxx prefer xxxxxxxx shopping xxxxxxxxxxxxxxxxx N xxxxxx M xxx seven xxxxxxxxxx of xxxxxxx business xxxxxxxx Business xxxxxx Press
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