Question.5440 - Week 3: TA- Targeting StrategiesDetailsThe objective of this TA is for you to demonstrate your understanding of different target marketing strategies.Relevant Course Content to ApplyKroff Lecture- STP- Part 3- TargetingHBP Reading: Segmentation and Targeting (sec. 2.3. Targeting), pp. 18-21InstructionsFind two examples in the popular press of companies that started out using a “concentrated” targeting strategy (or "niche" strategy, as described in HBP reading) and then transitioned (or attempted to transition) to a “differentiated” strategy. Specifically, choose one that made a successful transition and another that did not. For each example, describe which of the three factors that should influence the selection of segments (see HBP reading, Exhibit 9, pp.19-20) contributed to successful/unsuccessful segmentation expansion.Use the following headings/prompts to format your paper:Example of Successful Transition (Brand name):-Describe the attempted transition:-Describe the factor(s) that contributed to transition success:Example of Unsuccessful Transition (Brand name):-Describe the attempted transition:-Describe the factor(s) that contributed to transition failure:Your final paper should be 1 to 2 pages in length (double-spaced, 12pt font). Be sure to cite the sources for your examples.
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TA xxxxxxxxx StrategiesMGMT xxxxxxxxx Targeting xxxxxxxxxxxxxxxxx of xxxxxxxxxx transition xxxxxxxxxxxxxx attempted xxxxxxxxxx In xxx earliest xxxx when xxxxxxxxx its xxxxx at xxxxxxxxxxxxxxx students xxx millennials xxxxxxxx affordable xxxxxxxxx houses xxxx this xxxxx adopted xxxx scratch xxxxxxxxx targeting xxxxxx Plus xxxxxxx in xxxxxxxx to xxxxxxxxx villas xxxxx only xxxx customers xxxx would xxxx desire xxx high-level xxxxxxxxxx consistency xxxxxx part xx their xxxxxx portfolio xxxxxxxx factor x of xxxxxxxxxx success xxxx successful xxxx was xxxxxxxxxxx by xxxxxxxx great xxxxx recognition xxx understanding xx consumer xxxxx across xxxxxxxx p xxxxxxx from xxxxxxx include xxxxxxx Characteristics xxxxxx found xxx luxury xxxxxxx to xx big xxx growing xxxx customers xxxxxxx to xxx for xxxxxxx assurance xxx with xxxxxxx Resources xxx Capabilities xxxxxx was xxxx to xxx its xxxxxxx platform xxx know-how xx connecting xxxxx and xxxxxx to xxxxx to xxx demands xx the xxxxxx segment xxxxxxxxxxx Intensity xx segregating xxx product xxxx with xxxxxxxxx houses xxxxxx managed xx keep xxxx the xxxxxxxxxxx posed xx traditional xxxxxx and xxxxx such xxxxxxx websites xxxxxxx of xxxxxxxxxxxx Transition xxxxxxxxxxx Coke x Describe xxx attempted xxxxxxxxxx Coca-Cola xxxxx at xxxxxxxxxxxxxxxx calorie-conscious xxxxx with x reduced-calorie xxxx Coke x transitioning xxxx a xxxxx of xxxxxxx cola xxxxxxxxx p xxxxxxx this xxx not xxxxx with xxxxxxxx consumers xxx subsequently xxxxxxxx in xxx withdrawal xxxxxxxx the xxxxxx s xxxx contributed xx transition xxxxxxx Several xx the xxxxxxx were xxx in xxxxxxxxx that xxxxxx Coke x to xxxx Segment xxxxxxxxxxxxxxx The xxxxxxx was xxx significant xxxx of xxx target xxxxxxxxx wanted xxxxxx full-calorie xx zero-calorie xxxxxx not xxxxxxxxxxxxxxx ones xxx with xxxxxxx Resources xxx Capabilities xxxxxx the xxxxxxxxx were xxxxx from xxxxxxxxx there xxxxxx a xxxxxxxxxxxx value xxxxxxxxxxx of xxx product xxxx the xxxxxx audience xxxxxx Competitive xxxxxxxxx This xxxxxxx stole xxxxx from xxxxxx current xxxxxxxxx instead xx capturing x different xxxxxxx Conclusively xxxxxx managed xx make x successful xxxxxxxxxx in xxxxxxxxxx with xxxxxxxx needs xxx using xxx strengths xxxxx Coca-Cola xxxx didn't xxx the xxxxxx demand xxx miscalculated xxx segment xxxxxxxxxMore Articles From MKTG 6200 Strategic Marketing Management
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