Question.1852 - Much of self-produced small business advertising is weak. Can you think of an example of a local small business that uses especially effective advertising? Why is it successfulat communicating with its target market when so many are not? What types of advertising do you believe will be effective for your type of business? Why?
Answer Below:
The best example of a local small business that uses especially effective advertising is that of a local bakery that runs from home. The most effective way it uses to advertise is by using a Google Business Profile. Such small business like home bakers who makes use of Google's business profile are successful at communicating with their target market because on making use of this business profile, the business appears on Google Maps, Google Search, and Google Knowledge Panel. In addition, the important features of the business can be highlighted in the question and answer section of the business profile, thus increasing customers’ confidence. Promotions of the business, events, photos, and products can also be posted to the profile of the business. This will benefit the business by getting more and more customers. Having a business profile in Google provides instant information to the searchers about the business and it helps them to access it directly through Google. It is also important to update and edit the business for the smooth long-run functioning of the business. For any kind of small business, the advertisements that will fit best to promote and grow the business are: Social media advertising: It includes Facebook, Instagram, YouTube, and LinkedIn. Even by broadcasting the business, through WhatsApp, by updating the status, DP update, etc. a business can be promoted. This is possible at an affordable cost. It even helps the business holder to select its customer. 2. Mobile advertising: This is a digital form of advertising. In this advertisements are promoted only by mobile phones. Mobile advertising includes: Mobile display ads Mobile search ads Mobile videos Mobile app ads, which are meant to drive downloads of a brand’s app Social media ads are served on mobile devices only.More Articles From Business Law
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