Question.1850 - HOMEWORK 1 WEB DESIGN (DESKTOP AND MOBILE) FROM CHAPTER 2 Web Design Audit Exercise As the textbook states, a set of web design principles should enable both good design and identification of areas for improvement of existing designs. This exercise in web design auditing will illustrate the latter. First, find a website for a local service provider of any kind: plumber, HVAC, photography, chiropractor, family practice doctor, landscaper, housekeeper, etc. Any functioning website (great, terrible or in between) can be used. Use the Three Questions framework to analyze the homepage in detail. That is, answer the following questions. (Provide a screenshot of the homepage so you can be as specific as possible.) 1. How well does the above-the-fold content on homepage answer the question, What are you offering? Give a detailed answer. 2. How well does the above-the-fold content on homepage answer the question, Why should I pick you? 3. How well does the above-the-fold content on homepage answer the question, What do you want me to do next? 4. Make three recommendations for changes in the homepage design that you believe will improve its conversion rate. Be as specific as possible. For example, if you suggest adding a call to action, state what the call to action should be, where it should go, whether it should have a box around it, the text color, etc. If possible, use a graphics application to make or indicate the changes. SUBMITTING YOUR HOMEWORK In a MS Word document, write your answers for Web Design Audit Exercise and include a link to your WordPress Personal Brand Website. Upload your MS Word file to the Homework page in Module 1. EVALUATION See the grading rubric in Canvas.
Answer Below:
1. How well does the above-the-fold content on homepage answer the question, What are you offering? Give a detailed answer. Ans. We are the plumbing service provider. The home-page has a prominent headline that tells” Your trusted Plumbing Experts”. It also includes a Call-to action button “ schedule an appointment”. We are offering plumbing solutions and services repairs, installations, maintenance and many more. The call-to action button indicates primary actions visitors and encourages in scheduling plumbing services. It shows the idea of websites belonging to a plumbing service and highlights primary offerings. 2. How well does the above-the-fold content on homepage answer the question, Why should I pick you? Ans. Unique value proposition highlights customer services and emphasizes on customers with distinctive qualities and makes preferred choices. Testimonial reviews can help to build trust. Positive environment helps customers to serve evidence and quality of services and helps potential customers. Awards and certification holds industry and fold expertise and professionalism with compelling choice. Guarantees highlight benefits and instill confidence in customers and are committed to consumer satisfaction. 3. How well does the above-the-fold content on homepage answer the question, What do you want me to do next? Ans. Clear call-to-action and includes with the Scheduling an appointment, “Contact us” that helps to guide visitors and make a clear presence to visible call-to-action suggests and engage in a specific way. It would be better if the above fold content displays the contact information like contact no, email and address indicates visitors to read. Then making newsletter sign-up and free consultation form will help in making it more attractive. Making a navigation menu will explore varieties of options and reading testimonials. 4. Make three recommendations for changes in the homepage design that you believe will improve its conversion rate. Be as specific as possible. For example, if you suggest adding a call to action, state what the call to action should be, where it should go, whether it should have a box around it, the text color, etc. If possible, use a graphics application to make or indicate the changes. Ans. Clear and compelling call-to-action that enhances visibility appeal and considers with contrasting eye color and makes more eye catching and ensures the button is concise and action-oriented with a submit button. Streamlined contact form: It will help to minimize friction and increase likelihood with user engagement and guide visitors with a clear brief statement. It assures privacy and security of visitors' data and builds trust. Incorporates with social proof with a section within fold content and positive feedback shows satisfied customers and helps with well-known clients. Link: https://travisanoplumbing.com/More Articles From Computer
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