Question.5422 - Culture and Change ManagementDiscussionPeter Browning and Continental White Cap (A)Discussion InstructionsInstructions (Mountain Standard or Mountain Daylight Time), post one substantial, well-constructed contribution. The post should clearly state your position, include supporting evidence from the case study, and appropriately apply concepts from the reading assignments.This initial post should be between 250 and 300 words in length. (Mountain Standard or Mountain Daylight Time, make at least three meaningful replies (not to exceed 150 words each) to other students’ initial posts and/or responses to your initial post. Replies should be thoughtful and push the conversation forward, not simply agree, disagree or restate the post. Add your own thoughts and build upon what your classmates have posted. (This often is more difficult than it initially appears and requires some meaningful thought and effort. One way you can add to the conversation is by offering a different perspective or by contrasting your classmate's post with the application of a different principle. Another way to push the conversation forward is by adding a new and different example of how to apply the principle your classmate mentions. A third way of building upon your classmates' posts is by asking a related, rhetorical question and then providing your thoughts to answer the question. Each of these examples keep the conversation going and help to provide greater insight into how to apply the principles from the module.)Continue to monitor the discussion board throughout the week and engage with students who comment on your posts.Indicate the posts that you feel best address the question by liking them.Contribute to the learning community by positively engaging and challenging each other.Please include the word count as part of your submission on all assignments, including posts and replies.Use proper grammar, spelling and punctuation. Always be professional.Grading of AssessmentGrading will be based upon the attached rubric. (Click on the link with the three dots at the top right of the page to show the rubric.)Your initial post will be worth a maximum of 20 points, your responses and engagement with other students' posts will be worth a maximum of 18 points, and 2 points will be awarded for grammar and including the word count, for a total maximum of 40 points for this assignment.Since active participation is critical to this online discussion, no credit will be given for late submissions.Background "Managing change has become a crucial competence which today's managers must acquire. International competition and deregulation have forced corporations to seek and adopt more effective approaches to management, strategic planning, marketing, and manufacturing. In many firms these changes amount to major shifts in the culture of the organization, in the basic behavior and belief system of the organization."Michael Beer presents "a conceptual formula that incorporates the critical dimensions of change which must be taken into consideration by managers. The formula can be summarized as follows:Amount of Change = (Dissatisfaction x Model x Process) > Cost of Change" (Leading Change by Michael Beer, 488037-PDF-ENG | 6 p) Recognizing that the Cost of Change can be split into Resistance to Change (Rc) and Cost of Change that employees experience (Cc), Michael Beer’s change process equation can be described by the following: D x M x P > Rc + Cc Continental White Cap's culture is the company's strength and weakness. The loyalty the firm's paternalistic approach has engendered is valuable; yet clinging to the old ways can impede change and threaten the entire business. Browning's mandate is thus "fix it but don't break it."Some will claim that "fix it" means dealing with the short term and "don't break it" refers to the long term. Others suggest that "fix it" means repairing the business and "don't break it" is not tampering with the culture. A third interpretation is that "fix it" means fixing things permanently, whereas "don't break it" means don't sell the business off or hurt it near term. Ultimately, this ambiguity reflects the point that the culture and the business are intertwined, that both short term and long term must be considered. This is the classic management balancing act that Browning faces within White Cap. Assignment Considering the first half of Michael Beer's change process equation (D x M x P), very briefly share which one of these three elements of the equation will provide the greatest challenge for Peter Browning. (No more than one or two sentences.)Which one to two (1-2) principle(s) from this module should Peter Browning apply to successfully manage the required change at Continental White Cap? Provide examples of how Browning might apply this principle(s).

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