Question.3583 - DB #4 Career Applications of the SSCM Components First, list your future career path (what do you want to do?). Then, based on your prospective career, discuss which segments of the three major SSCM components do you think you will use the most? How will it be used? Who will be involved? Which component do you think you will use the least? Explain thoroughly. While discussing which major components you feel that you will use the most and the least, be sure to include the sub-components within each of the major components. After making your post, read through your classmates' posts, comment on at least on classmates' posts and discuss if you think there might be other applications of the SSCM based upon their career path or if any specific parts may be more significant than the others. Component 1 Personal and Organizational Intra-Personal Inter-Personal Intra-organizational Inter-organizational Component 2 Mediated communication in sport Sport mass media Social media Component 3 Sport communication services and support Integrated marketing in sport Public relations and crisis communication Sport Communication Research
Answer Below:
Career Path: My career goal is to work in sports marketing and communications. My duties in this position would mostly involve managing media relations, creating strategic content to engage fans and stakeholders, and promoting athletes, teams, or athletic events. Using different communication platforms and strategies to increase exposure and reputation will be a major part of my profession. Most-Used SSCM Component: Component 3: Sport Communication Services and Support, especially the sub-components of integrated marketing in sport and public relations and crisis communication, is the SSCM component that I will probably use the most. They are crucial for enhancing and preserving the public perception of sportsmen or sports organizations. As part of my role, I would closely collaborate with marketing teams to handle sponsorships, develop and implement branding strategies, and plan media outreach initiatives to inform stakeholders and the general public. Using integrated marketing in sports will enable me to create unified campaigns that efficiently reach the target audience across a range of media, including digital and social media as well as traditional media. In order to handle unforeseen circumstances and make sure that communication during any crises is transparent, consistent, and supportive of the organization's reputation, public relations and crisis communication will also be essential. The sports organization's management, content producers, marketing and PR teams, and outside media sources will all work together. We'll collaborate to promote sporting events and athletes, handle brand image issues, and administer the brand. Least-Used SSCM Component: Component 1: Intra-Personal Communication is the SSCM component that I anticipate using the least. Although introspection and self-awareness are beneficial in any line of work, they are not as essential to my day-to-day sports marketing and communication duties. Self-reflection is a component of intrapersonal communication, and while it's crucial for personal development, it won't be as necessary in sport marketing because of its more dynamic, public aspect. Rather than reflecting inwards, my focus will probably be more on inter-organizational communication and coordinating marketing plans across teams and departments.
.ico)
.ico)
.ico)
.ico)
